100 websites nationwide publish report telephone numbers and quickly handle public reports.

??? The National Internet Information Office held a national network reporting work conference in Beijing on September 11th. At the meeting, more than 100 websites across the country, including Xinhuanet, People.com, Sina.com, Sohu.com, Tencent.com and Baidu.com, signed the Commitment to Actively Carry out Reporting Work, and uniformly announced the 24-hour reporting telephone number to the public.

??? Hundreds of websites promise: set up a reporting department, publish a 24-hour reporting telephone number, and handle public reports in time; Actively accept illegal and bad information reported by netizens, such as violation of laws and regulations, socialist system, national interests, citizens’ legitimate rights and interests, social public order, morality and fashion, and information authenticity; Verify the reported information in time, delete the illegal and bad information in time, and give feedback to the reporter. Take measures to deal with users who maliciously spread illegal and bad information and report to relevant law enforcement departments; Welcome netizens to supervise and put forward opinions and suggestions on the reporting work of the website.

??? The meeting pointed out that carrying out online reporting is helpful to give play to the public’s participation and supervision role in network construction and management. The website actively accepts reports from netizens, which is the due obligation to perform management duties, assume social responsibilities and safeguard the rights and interests of netizens. At the same time, 100 websites announce 24-hour reporting telephone numbers to the public, which indicates that the awareness of self-management of websites according to law has been further enhanced, which indicates that China’s network reporting work has stepped onto a new step, which indicates that China’s cyberspace governance ability has been further improved.

  The meeting emphasized that hundreds of websites should earnestly fulfill their commitments, play a leading role in the country, establish and improve the working mechanism for accepting public reports, effectively safeguard the legitimate rights and interests of netizens, and build a civilized, healthy and orderly cyberspace according to law. China Internet Illegal and Bad Information Reporting Center and local network management departments need to further strengthen the supervision and inspection of the reporting work of various websites, circulate a notice of praise to websites that actively accept reports and are satisfied with netizens, and expose and condemn websites that negatively treat netizens’ reports and do not timely dispose of reported information.

  It is reported that China Internet Illegal and Bad Information Reporting Center has received 680,000 reports from netizens this year, and rewarded more than 800 informants with a reward amount of more than 2 million yuan. Among them, more than 9,000 reports of terrorism-related information were accepted, and the reward amount was nearly 200,000 yuan.

????Attachment: China Internet Illegal and Bad Information Reporting Center and the telephone numbers of 100 websites nationwide.

  China Internet Illegal and Bad Information Reporting Center 12377

  People’s Network 010-65368339

  Xinhuanet 010-63070950

  China Net 010-88828271/8235

  International Online 010-68891032

  China Daily Net 010-84883300

  CCTV 010-88047123

  China Youth Network 010-57380720

  China Economic Net 18510915000

  China Taiwan Province Net 010-53610172

  Tibet, China Net 010-58336000

  Guangming net 010-67078755

  China Broadcasting Network 010-56807188

  China News Network 15699788000

  Zhongqing Online 010-64098039

  World Wide Web 010-52937800-614

  Justice Network 010-68637932-8116

  Legal system network 010-84772380

  Zhonggong net 010-84151598

  China Junwang 010-66720068

  Sina. com 010-62646869

  Sohu.com 010-58511234

  Netease 010-82558163

  Tencent.com 0755-83765566

  Baidu.com 010-59922822

  Phoenix Net 010-60676000

  Qihoo 360 010-58541935

  Hexun.com 010-85650899

  TOM net 010-85181169

  China net 010-84105871

  Youku.com 4008100580

  First video network 010-57839077

  Tianya community 0898-68582666

  Kaidi net 0898-6855596

  Today’s headline 010-5873394

  Alibaba 0571-81683755

  Iqiyi 4008007171

  Letv.com 4000300104

  Qianlong net 010-84686999

  Beiqing net 010-65901655

  Beijing News Network 010-67106710

  Northern Network 022-23602087

  Great Wall Network 0311-67561211

  Yellow River News Network 0351-8268706

  Zhengbeiwang 0471-6635129

  Northeast News Network 024-31885632

  Jilin, China Net 0431-88600622

  Northeast Net 13604510123 0451-87116818

  Shanghai dongfang net 15901980826

  Jiefangwang 13918357562

  Xinmin. com 15900430043

  Jiangsu, China Net 025-84737000

  Longhuwang 025-84686249

  Zhejiang Online 0571-8531124

  Zhongan Online 0551-65179870

  Southeast Network 0591-87079320

  Xiamen net 0592-5506192

  Jiangxi, China Net 0791-86849275

  Qilu net 0531-81695041

  Dazhong net 0531-85196540

  Jiaodong online 0535-6690002

  Dahewang 0371-65796002

  Jingchu net 027-66023800

  Red Net 0731-82965620

  Southern Network 020-87373397 18602049056

  Dayang net 13724054694

  Shenzhen News Network 0755-83518877

  Guangxi News Network 0771-5690995

  Nanhai net 966123

  Hualong.com 023-63080077

  Sichuan News Network 028-85327203

  Colorful Guizhou Net 0851-96677

  Yunnan net 0871-64166935

  Tibet, China News Network 0891-6325020

  Western Network 029-85229694

  Gansu, China Net 0931-8410022

  Qinghai News Network 0971-8483418

  Ningxia News Network 0951-5029811

  Tianshan net 0991-8521333

  Ku 6 Wang 010-57586639

  Youshi net 010-84186660

  Douban net 4006910007

  Renren.com 4000803580

  Kaixin.com 010-57978400

  Maopuwang 0771-5086886-5326

  Pacific Network 020-38178288-4093

  IT168 010-59857664 13511019360

  Focus Network 010-56602114

  SouFun.com 010-56318764

  Car home 010-59857000

  Yichewang 010-68366786

  Blog network 15110263473

  58 Tongcheng 022-60625989 022-60625991

  Jiji. com 010-59013666

  Oriental Fortune Network 021-54509988-2345 021-24099099

  Finance 010-58325227

  Shanda Literature 13785633681

  Play more games 020-85550331

  Xunlei.com 0755-86319951

  Zhongsou 010-64959794

  115 network disk 0769-22888115

  Momo 028-62997200

  JD.COM 4006561155

  Ctrip.com 021-34064880-13818

  Zhenai 4008829288

  Jiayuan 010-57835066

  Lily Net 022-58802599

The most worthwhile compact suv rider of SAIC Volkswagen: listing will be a fire.

The style has a strong sense of the future. The design of the front of the new car is equipped with a middle net, which obviously enhances the sense of movement. The design of the headlights on both sides is quite atmospheric, and the headlights on both sides look very energetic after being lit. From the side shape, the new car is still full of dynamic style, the tradition of wide C-pillar can be continued, the rim shape is cool, and the visual effect is acceptable. At the same time, the reasonable proportion of luggage compartment cover and enclosure also endows the tail line with a more particular visual center of gravity, and the taillight shape is also unique, especially the brake light, which echoes the front daytime light.

Compared with the appearance, the two-color double-fight interior of the vehicle is the soul of the brand-new model. The three-spoke flat-bottomed steering wheel is full of movement and equipped with shift paddles, which is very practical. The central control area is made of plastic and leather, and the materials and workmanship seem to be quite satisfactory. The 8.0-inch large-screen central control, screen design is simple, but fully functional. The front row is also equipped with a manual air conditioning control system, which can freely debug the most comfortable space atmosphere. At the same time, the new car also provides leather seats, which can bring certain comfort.

Tuyue has a car length of 4355mm, a car body width of 1762mm and a wheelbase of 2651mm, which is quite satisfactory. In the same class, Tuyue’s wheelbase ranks 98th. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, Tuyue’s trunk volume ranks 57th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Tuyue Xinrui 300TSI Sharp Edition uses a 1.5 engine with a maximum horsepower of 160 and a peak torque of 250, which matches the dry dual clutch (DCT) gearbox. It will definitely bring unforgettable control charm. Ranked 29 th among 120,000-180,000 SUV models.

Tuyue’s active/passive safety configuration is complete, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of Tuyue, you can go to the Easy Car Tuyue Forum and browse the messages of users who have bought the car in history.

The Ministry of Natural Resources and China Banking and Insurance Regulatory Commission issued a document to promote "transfer with mortgage"

  CCTV News:According to the website of the Ministry of Natural Resources, the Ministry of Natural Resources and the members of the Insurance Supervision and Management Committee of the Bank of China recently jointly issued the Notice on Co-operating the Service of "Transfer with Mortgage" for the convenience and benefit of enterprises. In order to carry out the spirit of the Central Economic Work Conference and the relevant requirements of the CPC Central Committee and the State Council Municipality on firmly stabilizing the economy, on the basis of local practice, the Ministry of Natural Resources and the Insurance Regulatory Commission of the Bank of China decided to deepen the real estate registration and financial cooperation to facilitate the interests of enterprises, and work together to do a good job in "mortgage transfer" of real estate, further improve the convenience service level, reduce institutional transaction costs and help economic and social development. The details are as follows:

  First, actively do a good job of "transfer with mortgage"

  "Transfer with mortgage" means that the mortgagor can transfer the mortgaged property during the mortgage period according to Article 406 of the Civil Code. Unless otherwise agreed by the parties, in accordance with the provisions of the agreement, when applying for the transfer registration of mortgaged real estate, the procedures of transfer, re-mortgage and issuance of new loans can be completed without returning the old loans and canceling the mortgage registration in advance, so as to realize the effective connection between real estate registration and mortgage loans.

  "Transfer with Charge" is mainly applicable to outstanding mortgage loans in banking financial institutions, and the mortgage loans are not overdue at present. According to the Notice of the Ministry of Natural Resources on Doing a Good Job in the Registration of Real Estate Mortgage (No.54 [2021] of the Ministry of Natural Resources), if the transfer of mortgaged real estate has been prohibited or restricted in the real estate registration book, or the mortgage registration has been done before the implementation of the Civil Code, it shall be handled by the parties through consultation. All localities should, on the basis of existing work, make in-depth exploration according to the implementation, mode and supporting measures of local "transfer with mortgage" and actively do a good job of "transfer with mortgage". It is necessary to promote provincial capital cities and cities with separate plans to take the lead and gradually expand to other cities and counties; It is necessary to promote the same banking financial institution to take the lead and gradually expand to cross-banking financial institutions; It is necessary to promote the first realization of residential real estate and gradually expand to industrial, commercial and other types of real estate. Realize the full coverage of geographical scope, financial institutions and real estate types, and carry out the "transfer with mortgage" service in a normal way.

  Two, according to local conditions, determine the "transfer with mortgage" mode.

  In practice and exploration, three modes of "transfer with mortgage" have been mainly formed. Mode 1: Combination mode of old and new mortgages. Through the seamless connection of borrowing new loans and returning old loans, the "transfer with mortgage" is realized. The buyer and the seller and the involved lenders reached an agreement on the time and method of issuing new loans and repaying old loans, and the real estate registration agencies merged to handle the transfer registration, the first registration of new mortgages and the cancellation of old mortgages.

  Mode 2: old and new mortgage segmentation mode. By borrowing new loans and returning old loans after transfer, the "transfer with mortgage" can be realized. The buyer and the seller and the involved lenders reached an agreement on the time and method of issuing new loans and repaying old loans, and the real estate registration agencies merged to handle the transfer registration, the first registration of new mortgage rights, etc. After the seller’s loan was settled, the old mortgage rights were cancelled in time.

  Mode 3: mortgage change mode. Realize "transfer with mortgage" through the change of mortgage right. The buyer and the seller and the involved lenders reached an agreement on the change of mortgage rights, and the real estate registration agencies merged to handle transfer registration, mortgage transfer registration and change registration.

  All localities should combine local conditions, determine the appropriate handling mode, and continue to enrich and develop in combination with practice. In the above-mentioned mode, especially when the buyers and sellers are involved in the business of different lenders, all localities are encouraged to actively introduce advance notice registration, and through the advance notice registration system, the "one house and two sales" can be prevented, the risks such as hanging mortgage rights can be prevented, the legitimate rights and interests of all parties can be safeguarded, and financial security can be guaranteed.

  Third, deepen coordination and improve the level of facilitation services

  Real estate registration institutions, banking insurance supervision and management institutions and banking financial institutions at all levels should strengthen business collaboration, promote the integration of registration financial systems, optimize work processes, share information in real time, streamline work materials, strive to achieve seamless integration of registration, loan, lending and repayment, and effectively benefit the people and enterprises. Encourage the establishment of a loan coordination mechanism across banking financial institutions, and further explore the "total-to-total" business and system docking mode between real estate registration institutions and bank insurance supervision and management institutions.

  Real estate registration institutions should continue to extend the registration service port to banking financial institutions, realize the merger of advance notice registration, transfer registration, mortgage registration and other businesses, and support the transfer advance notice registration and mortgage advance notice registration as well as the "double advance notice" registration and transfer to the original registration. It is necessary to apply the electronic real estate registration certificate in an all-round way through the system direct link or "internet plus real estate registration", and support the online and efficient operation of "transfer with mortgage". Encourage the promotion of intelligent auxiliary audit, realize the system to automatically prompt the progress of work and automatically feed back business information, and actively explore the automatic registration of advance notice registration and mortgage cancellation registration.

  Banking financial institutions should focus on the new characteristics of "mortgage transfer" loan business, establish and improve the corresponding service system, speed up the transformation of loan business process, formulate operating procedures or business guidelines, improve the risk management and control mechanism, and upgrade and reform the credit loan approval and repayment settlement systems in time to realize automatic lending, repayment, capital payment and final payment settlement, so as to ensure the safety and efficiency of funds. It is necessary to reduce the burden on buyers and sellers, respect the wishes of all parties, choose a convenient capital transfer mode, clarify the basis, time nodes and specific methods of capital transfer, realize closed-loop management of the whole process and ensure the safety of funds. Encourage direct settlement through bank accounts and other means. If the system of advance notice registration is introduced, it is necessary to timely approve and issue loans according to the result information such as advance notice registration pushed in real time to ensure that the funds arrive on time.

  Fourth, strengthen the organization and guard against all kinds of business risks

  The competent departments of natural resources at all levels and the banking and insurance supervision and management institutions should attach great importance to it, improve their political stance, take the "mortgage transfer" of real estate as one of the important measures to accelerate the steady recovery of economic operation, strengthen organizational leadership, deepen departmental coordination, compact their work responsibilities, and actively implement it. It is necessary to establish a smooth communication and coordination mechanism, strengthen business guidance and supervision, sort out risk points in all links, formulate emergency plans, and effectively prevent risks by issuing samples of tripartite (four-party) agreements, risk warnings, and business early warning. It is necessary to refine business processes, strengthen business training, do a good job in publicity and guidance, and encourage enterprises to actively choose the "transfer with mortgage" service. Major problems encountered in the work, please promptly report to the Ministry of Natural Resources and the Insurance Regulatory Commission of Bank of China.

The Ministry of Commerce released the operation of the consumer market and the promotion of consumption in 2020.

Firmly implement the strategy of expanding domestic demand and accelerate the release of consumption potential-the operation of consumer market and the work of promoting consumption in 2020

2020 is an extraordinary year. Faced with the severe impact of the complicated domestic and international environment, especially the COVID-19 epidemic, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the Ministry of Commerce has conscientiously implemented the decision-making arrangements of the CPC Central Committee and the State Council, firmly implemented the strategy of expanding domestic demand, coordinated epidemic prevention and control and consumption promotion, promoted consumption recovery and potential release, promoted the formation of a strong domestic market, and provided support for building a new development pattern. Consumption showed a steady recovery trend. In August, the growth rate of social zero total turned from negative to positive, and then it maintained positive growth for five consecutive months, showing the strong resilience and vitality of China’s domestic demand market.

I. Operation of the Consumer Market in 2020

The epidemic in COVID-19 has caused unprecedented impact on the consumer market. In January and February, the total amount of social welfare dropped by 20.5% year-on-year, the biggest drop since the reform and opening up. With the major strategic achievements in epidemic prevention and control in China, policies and measures such as expanding domestic demand and promoting consumption have gradually taken effect, and the consumer market has steadily recovered and continued to pick up. In the fourth quarter, the total amount of social zero increased by 4.6% year-on-year, and the growth rate was 3.7 percentage points faster than that in the third quarter; Consumption boosted economic growth by 2.6 percentage points, up 1.2 percentage points from the third quarter. The total social zero in the whole year was 39.2 trillion yuan, down 3.9% from the previous year, and the decline was 7.5 percentage points narrower than that in the first half of the year; The final consumption rate is 54.3%, and consumption is still the ballast stone for economic and stable operation. Mainly presents the following characteristics:

First, commodity consumption continued to pick up and the consumption structure was constantly optimized. The annual retail sales of commodities decreased by 2.3%, which was 6.4 percentage points narrower than that in the first half of the year. Among them, it increased by 5.2% in December, and it has been growing for six consecutive months; Among the 15 categories of commodities of units above designated size, 14 categories are growing, and the growth rate of 7 categories exceeds 10%, among which upgraded commodities such as communication equipment, gold, silver and jewelry, and household appliances are increasing by 21%, 11.6% and 11.2% respectively. Green, smart and healthy goods are selling well, and Guochao brand is sought after. The annual automobile sales volume was 25.31 million, ranking first in the world for 12 consecutive years, among which the sales volume of new energy vehicles was 1.367 million, an increase of 10.9%; The shipment of 5G mobile phones was 163 million units, accounting for 52.9% of the total mobile phone shipments; The sales of some e-commerce platforms such as large-screen smart TVs, large-capacity fresh-keeping refrigerators, sterilization air conditioners, washing and drying machines, disinfection kitchen appliances, fitness equipment, flowers and other products have more than doubled.

Second, catering consumption recovered steadily, and service consumption gradually picked up. The annual catering revenue decreased by 16.6%, which was 16.2 percentage points narrower than that in the first half of the year. Among them, it increased by 0.4% in December, and the growth rate rebounded by 1 percentage point from last month, and the consumption scale basically returned to the same period of last year; The catering revenue of units above designated size increased by 3.6%, which was positive for four consecutive months. The majority of catering enterprises actively responded to the impact of the epidemic, enriched and upgraded dishes, innovated online and offline business models, and accelerated the development of online ordering and semi-finished products take-out. The consumption of tourism, culture, entertainment and other services has gradually picked up. The number of national tourists in the "Eleventh" Golden Week has recovered to 79% over the same period of last year, and the degree of recovery has increased by 25.5 percentage points compared with the "May 1" holiday; The average monthly movie box office in the fourth quarter increased by 37% compared with the average monthly level in August-September.

Third, new consumption has developed rapidly, and online and offline integration has accelerated. Online shopping, non-contact distribution, live delivery, online education, online medical care, online entertainment, online fitness and other new formats and new models have developed rapidly, which have played an important role in epidemic prevention, helping to resume work and production, promoting consumption recovery and stabilizing the economy. In 2001, the online retail sales of physical goods reached 9.8 trillion yuan, up 14.8% against the trend, accounting for 24.9% of the total social zero. The express delivery business reached 83.36 billion pieces, and the live broadcast of e-commerce exceeded 20 million. China has become the largest online retail market in the world for eight consecutive years. Physical retail enterprises accelerate digital transformation, vigorously develop online sales and home-to-home business, and accelerate online and offline integration. Large-scale e-commerce platforms actively develop C2M reverse customization, empower upstream industries, and carry out flexible manufacturing to meet personalized and diversified consumer needs.

Fourth, the market supply has been continuously optimized, and consumption abroad has accelerated its return. The quality of domestic goods has been continuously improved, the import channels have been continuously broadened, the duty-free shopping policy has been continuously improved, and the epidemic situation has affected residents’ exit, so the return of consumption abroad is obvious. The annual import volume of consumer goods reached 1.57 trillion yuan, up 8.2% year-on-year, 8.9 percentage points higher than the overall growth rate of imports; It accounted for 11% of imports, up about 1 percentage point from the previous year. Among them, the import of meat, jewelry and cosmetics increased by more than 30%, and the import of luggage and watches increased by more than 20%. Cross-border e-commerce retail imports continued to maintain rapid growth. Hainan implemented the new policy of duty-free shopping on outlying islands, and the annual sales of duty-free shops reached 32.74 billion yuan, an increase of 1.27 times over the previous year.

Fifth, the urban and rural markets resumed simultaneously, and some areas turned from negative to positive. The retail sales of urban and rural consumer goods decreased by 4% and 3.2% respectively in the whole year, which was 7.5 and 7.7 percentage points narrower than that in the first half of the year. The rapid development of rural e-commerce has promoted the steady recovery of rural consumption, unblocked the upward channels of agricultural products, and helped to get rid of poverty. From January to November, the rural online retail sales reached 1.59 trillion yuan, up 9.5% year-on-year; The online retail sales of agricultural products reached 359.35 billion yuan, an increase of 30.2%. In some areas, the total amount of social welfare in the whole year achieved positive growth, among which Guizhou, Jiangxi and Anhui increased by 4.9%, 3.0% and 2.6% respectively, while Chongqing, Hainan and Shanghai increased by 1.3%, 1.2% and 0.5% respectively. In other areas, the decline narrowed in different degrees, with the decline in Heilongjiang, Hubei and Shanxi narrowing by 13.6, 13.3 and 12.3 percentage points respectively compared with the first half of the year.

Sixth, consumer prices are generally stable, and the increase in food prices has dropped. Consumer prices rose by 2.5% in the whole year, down 0.4 percentage points from the previous year. The core price index excluding food and energy rose by 0.8%, which remained within a reasonable operating range. Grain production has achieved another bumper harvest, pig production has accelerated its recovery, and the increase in food prices has dropped significantly. In December, food prices rose by 1.2% year-on-year, which was 19.4 percentage points lower than that in January, among which pork prices fell by 1.3% year-on-year.

Second, the main work carried out in 2020

In 2020, the Ministry of Commerce will resolutely implement the decision-making arrangements of the CPC Central Committee and the State Council, firmly implement the strategy of expanding domestic demand, coordinate epidemic prevention and control and consumption promotion, and take various measures to promote consumption recovery and potential release. Mainly carried out the following work:

The first is to increase urban consumption. Deepen the renovation and upgrading of pedestrian streets, confirm five national demonstration pedestrian streets, and identify 12 pedestrian streets to carry out the second batch of pilot projects. In 2020, the passenger flow and turnover of the pilot pedestrian streets in the "Eleventh" Golden Week will increase by 14.3% and 19.2% respectively. Accelerate the cultivation and construction of international consumption center cities, and guide key cities to try first and explore actively. Efforts will be made to promote the branding, chaining and intelligent development of convenience stores. In the first three quarters of 2020, 12,000 brand chain convenience stores were opened nationwide, with a total of 167,000 stores, and sales increased by about 5% year-on-year.

The second is to expand rural consumption. Promote e-commerce into rural areas, expand coverage, improve the three-level logistics distribution system in counties and villages, guide and support large-scale circulation enterprises to sink the supply chain with the focus on towns and villages, and improve the two-way circulation efficiency of agricultural products into cities and industrial products to the countryside. In 2020, e-commerce will support 235 new demonstration counties and 1,338 counties, and 2,120 county-level e-commerce public service centers and logistics distribution centers and 137,000 village-level e-commerce service stations will be built. Improve the supply chain of agricultural products, support the construction of primary processing facilities and cold chain logistics distribution centers of agricultural products, improve the circulation efficiency of agricultural products and reduce the circulation cost.

The third is to stabilize commodity consumption. We will promote the introduction of policies and measures to stabilize automobile consumption and boost mass consumption, promote the development of the used car trading market, issue the Detailed Rules for the Implementation of the Management Measures for the Recycling of Scrap Motor Vehicles, carry out activities of new energy vehicles going to the countryside in conjunction with relevant departments, encourage qualified areas to increase the number plate of automobiles, implement subsidies for new car purchases, relax restrictions on pickup trucks entering the city, and release automobile consumption potential. In conjunction with relevant departments, we will introduce policies and measures to improve the recycling system of used household appliances, promote the renewal of household appliances consumption, guide local governments to carry out activities such as household appliances consumption festival and household appliances benefiting the people, encourage qualified areas to implement subsidies for green smart household appliances, carry out trade-in of household appliances, and promote household appliances consumption.

The fourth is to develop service consumption. In conjunction with relevant departments, formulate guiding opinions on the prevention and control of catering service epidemic situation, actively coordinate the introduction of tax reduction and fee reduction, rent reduction and other support policies, and promote the resumption and development of catering industry. Improve norms and standards, and resolutely stop food and beverage waste. Carry out a series of activities of "Thousands of Foods and Foods" to boost food and beverage consumption. Improve the credit information platform for domestic service, and introduce support policies with relevant departments to consolidate and expand the achievements of domestic poverty alleviation.

Fifth, innovation promotes consumption activities. Together with the Central Radio and Television General Station, the National Consumption Promotion Month was organized, and more than 3000 large-scale activities were organized in more than 200 cities. During the activities, the total consumption in the country reached 4.24 trillion yuan, an increase of 8.7% from the previous month. The second "Double-product Online Shopping Festival" was held, achieving sales of 182.5 billion yuan, up 1.37 times compared with the first one, driving the national online retail sales to exceed 430 billion yuan in the same period, up 20.8% year-on-year. Strengthen local experience summary and publicity, and guide all localities to do a good job in promoting consumption at the end of the year and the beginning of the year according to local conditions.

III. Work considerations for 2021

In 2021, the development of consumer market not only has many favorable conditions and positive factors, but also faces many difficulties and challenges. The Ministry of Commerce will adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, thoroughly implement the spirit of the Fifth Plenary Session of the 19th CPC Central Committee and the Central Economic Work Conference, base itself on the new development stage, implement the new development concept, build a new development pattern, adhere to the strategic basis of expanding domestic demand, make efforts to open up blocking points, fill shortcomings, comprehensively promote consumption, improve the modern circulation system, effectively enhance the basic role of consumption in economic development, and continuously meet the people’s growing needs for a better life. Focus on the following four aspects:

The first is to improve the traditional consumption level. Promote the consumption of commodities, promote the transformation of consumer goods such as automobiles from purchase management to use management, deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform in the field of automobile circulation, and encourage qualified areas to carry out the trade-in of automobiles, household appliances and furniture. Expand service consumption, develop community life service, boost catering consumption, and promote the upgrading and expansion of domestic service. Develop rural consumption, expand the coverage of e-commerce in rural areas, strengthen the construction of logistics sites in villages, encourage qualified circulation enterprises to sink channels, and support the construction of township business centers.

The second is to accelerate the cultivation of new consumption. Support traditional commercial enterprises to use information technologies such as 5G, big data and Internet of Things, accelerate digitalization, intelligent transformation and cross-border integration, and better meet personalized and customized consumer demand. Encourage the development of new consumption patterns and new formats and promote online and offline integration. Improve the new consumption development environment, improve relevant norms and standards, and strengthen the construction of the credit system.

The third is to optimize the consumption upgrade platform. Accelerate the cultivation and construction of international consumption center cities, steadily and orderly promote the pilot reform and upgrading of pedestrian streets, and create an important carrier to lead the upgrading of urban consumption. Create a new community convenience life circle, promote convenience service facilities into the community, and build and transform a number of convenience service facilities such as breakfast shops and vegetable markets to make urban life more warm. Run the 4th Import Expo and the 1st China International Consumer Goods Expo well.

The fourth is to improve the modern circulation system. Promote the construction of a modern commercial and trade circulation system, unblock the "artery" of the circulation network, open up the "microcirculation" of urban and rural circulation, further improve the circulation efficiency, reduce the circulation cost, and unblock the domestic circulation. Promote the integration of domestic and foreign trade, build a high-level open platform, improve the ability to make overall use of the two resources in the domestic and international markets, and promote the domestic and international double cycle.

The mass grave of Jingjiang Mausoleum in Guilin, Guangxi is surrounded by thousands of private graves, and villagers sell cemeteries in droves.

The Jingjiang Mausoleum Reserve in Guilin was eroded by ten thousand private graves.

Nanning, April 5 (Xinhua)-State-level key cultural relics protection units are surrounded by 10,000 private graves. Villagers can sell cemeteries in droves and issue "receipts" with official seals. They can "settle in" the royal geomantic treasures by paying more than 10,000 yuan …

The reporter recently visited Jingjiang Mausoleum Reserve in Guilin, Guangxi, and found that the former Mausoleum has become unrecognizable under the erosion of a large number of private graves, and it is getting worse.

New graves and old graves are intertwined, and the tomb turns into a "mass grave"

The Jingjiang Mausoleum in Guilin, Guangxi has more than 300 ancient tombs of Jingjiang captives, princesses, generals and ministers in the 11th Ming Dynasty. It is the largest and best-preserved tomb group of Ming captives and belongs to the national key cultural relics protection unit. On April 1st, the reporter came to Guazishan Village, located at the south foot of Yaoshan Mountain in the eastern suburb of Guilin, and saw the tomb of Duanyi, which was most seriously eroded by private graves.

According to the information provided by the cultural relics department, the tomb of Duanyi covers an area of about 43 mu. There are original buildings and stone carvings, such as the left and right courthouses, the mausoleum gate, the god kitchen and the god library, the tablet pavilion, and Shinto stone ceremonies such as the gatekeeper lion and the warrior horse control.

The reporter saw at the scene that the whole tomb has become a messy cemetery, with both old graves and new graves, and thousands of private graves spread all over it. Entering the tomb is like walking a maze. There are more than a dozen private graves on the mound of Duanyi tomb, which is 3 meters high and about 8 meters in diameter. Stone carvings such as the gatekeeper lion and the warrior controlling the horse on both sides of the Shinto Road in the tomb are separated by private graves.

On the wall that blocks the tomb, you can see advertisements with the words "repair the old grave and bury the new grave". Villagers gathered in groups on the side of the road next to the tomb, always selling graves.

In the corner of the tomb, the reporter saw that two villagers were building a new grave, and the black Shinto sculpture of the tomb next to the new grave was particularly abrupt. An elderly woman took the initiative to sell this piece of only two cemeteries to reporters, each covering an area of about 4 square meters, sandwiched between dense private graves. She asked for 14 thousand yuan, including land use, stone tablets and labor, and said that the tomb is a treasure trove of feng shui, which is very reasonable. She told reporters that the land here belongs to the village collective, and you can issue a receipt with the official seal of the village Committee, without worrying about being demolished.

In 2011, the cultural relics department investigated the phenomenon of random burial in the protected area. According to the investigation, there are 8,349 private graves in Duanyi tomb site, and there are more than 17,000 private graves in the whole Guazishan village. In recent years, the mass burial centered on Duanyi tomb site has spread to the surrounding rocky mountains and the core area of Jingjiang tomb site.

The situation of disorderly burial is out of control, and the lack of supervision is weak.

Zeng Xiangzhong, deputy director of the Jingjiang Mausoleum Cultural Relics Management Office in Guilin, said that within the 7.5 square kilometers of Jingjiang Mausoleum Archaeological Site Park planned and constructed by the state, there were more than 20,000 mass burials in 2011, and the annual increase was about 1,000, which caused serious damage to Jingjiang Mausoleum Site and environmental features.

"There are 60,000-80,000 mass burials in the area of Yaoshan. In the past two years, many luxurious tombs covering an area of 200 square meters have been found in Yaoshan, which wastes a lot of land and is distressing." Luo Yi, deputy director of Guilin Funeral Management Office, said.

Zeng Xiangzhong said that there are certain historical reasons for the chaotic burial in Guazishan Village. Before the tomb was listed as a cultural relics protection unit in the 1970s, Guilin built the crematorium in Yaoshan, and at the same time used the site of Duanyi Tomb as a graveyard for relocation. After the 1980s, with the progress of urban reconstruction, a large number of private graves were moved in, and mass burial gradually formed a scale. In recent years, village collectives illegally lease, transfer and sell collective land to grave builders, and collect a certain proportion of so-called contract fees or management fees from them, which has contributed to the phenomenon of indiscriminate burial.

Zeng Xiangzhong said that the cultural relics management office has no land ownership, no law enforcement power and no right to clear graves, so it is in an embarrassing situation.

Luo Yi introduced that in 2006, the Guilin Funeral Management Office had pushed the municipal government to introduce measures to clean up the indiscriminate burial, but the implementation effect was not good, and it was finally lost. Indiscriminate burial involves many departments, such as civil affairs, land, forestry, cultural relics, etc. The civil affairs department has no law enforcement power, and private graves can only be demolished by the housing and construction departments according to illegal buildings, and all departments have not formed a situation of joint management, which makes it impossible to curb and eradicate indiscriminate burial.

Only by clarifying the powers and responsibilities and comprehensively enforcing the law can we treat both the symptoms and the root causes with concerted efforts.

The Regulations on Funeral Management stipulates that it is forbidden to build graves in cultural relics protection areas, and public welfare cemeteries in rural areas may not provide graves for people other than villagers. If bodies are buried and graves are built in places other than cemeteries and public welfare cemeteries in rural areas, the civil affairs department shall order them to make corrections within a time limit.

Zeng Xiangzhong believes that comprehensively controlling the problem of mass burial in Jingjiang Mausoleum Reserve is a complex social project, which cannot be solved by a certain department. It is suggested that the municipal government take the lead in carrying out the work so that the departments of cultural relics and civil affairs can form a joint force.

Luo Yi suggested that Guilin should introduce municipal-level funeral management laws and regulations, clarify the powers and responsibilities of various departments, and provide operational normative guidance for law enforcement of relevant departments.

A large part of the reason for the phenomenon of indiscriminate burial lies in the lack of low-cost public welfare cemeteries, and the price of private graves is far lower than that of operating cemeteries. "We should speed up the construction of public welfare cemeteries, move sporadic private graves into public welfare cemeteries, transform large old cemeteries, green the surrounding cemeteries, and curb the construction of new graves." Luo Yi said.

Zeng Xiangzhong suggested that all the wild cultural relics sites and protected areas of Jingjiang Mausoleum should be demarcated by the land department, and on this basis, land confirmation and land expropriation should be carried out, and a protective ecological fence-site hedge should be built to protect the wild cultural relics sites of Jingjiang Mausoleum from man-made destruction.

The live broadcast of shopping malls is not "fragrant": how should the physical business sell goods live?

Since the outbreak, the "live broadcast with goods" of physical business has rapidly climbed to the focus of the industry. According to the data of RET Ruiyide China Commercial Real Estate Research Center, the penetration rate of "shopping mall live broadcast" in first-and second-tier cities has reached about 30%, and the proportion of shopping mall head operators, department stores, Ole and other enterprises trying to live broadcast is higher.

However, except for some department stores, most operators who have tried live broadcast have failed to achieve the expected effect of bringing goods. In 2019, the annual sales of 177 anchors on Taobao platform exceeded 100 million yuan. Compared with e-commerce anchors, offline operators are mostly below the "waist" level. The preliminary survey shows that the leading operators in the industry have a single-day live broadcast of "cargo volume" of several hundred thousand yuan, and individual events have reached the level of one million yuan. More shopping centers can only carry a few thousand dollars a game, and some live broadcasts are simplified to online marketing in planning and organization, with "live broadcast" but no "carrying goods". Even some live broadcasts with good transaction figures often come from the price advantage subsidized by brands and shopping malls, which is not suitable for long-term high-frequency measures.

Therefore, for many shopping centers, live broadcast with goods seems to have become an "ineffective investment" again, which has caused questions such as "whether to continue live broadcast" and "whether to combine live broadcast with promotion". We believe that "live broadcast with goods" once again touches the essence of shopping centers as "traffic operation platforms". Only by breaking through the thinking barrier of shopping center traffic operation can we grasp the value role of shopping centers in the live broadcast industry.

The seemingly ineffective result is the thinking barrier of traffic operation.

RET Ruiyide defines the essence of shopping center as: physical space that attracts (customers) traffic with consumption function and scene experience, and retailers settle in to realize traffic and collect rent from retailers. The shopping center is responsible for attracting traffic, which is realized by retailers. Under the traditional asset management operation mode, the rent is the result of the retailer’s settlement and realization to the shopping center.

The live broadcast with goods can be another set of cash accounting system. From product selection and planning, to live broadcast, ordering, logistics and billing, the live broadcast of shopping centers is not only closely related to brand, marketing and platform traffic, but also self-contained, with the closed-loop potential of independent business. "Live broadcast with goods" has been fully flattened in the field of e-commerce, the ability of traffic attraction has been continuously verified, and there are mature solutions for traffic realization. The remaining problem is how to effectively reuse its business model and increase the flow value of shopping centers.

At present, although e-commerce live broadcast has become a trend in 2019, the starting point for shopping centers to do live broadcast is often the "last resort" during the epidemic period, and after the epidemic, it turns to marketing logic aimed at expanding sales. The neglect of realizing the commercial pain points of live broadcast limits the application scenarios of live broadcast in shopping center traffic operation.

We believe that offline physical business platforms, including department stores and shopping centers, actually have the ability to be turned into MCN institutions that do not rely on strong KOL. With the help of the increasingly mature CPS scheme of e-commerce, through the differentiated advantages of private domain operations and offline "sticky" services, the incremental cake of realizing traffic is cut off.

* MCN: Multi-channel Network, originally an intermediary between content creators and video platforms (such as YouTube), is now a company with the ability and resources to help content producers, ensure the continuous output of content and stabilize commercial realization.

* CPS: Cost Per Sale, originally an Internet advertising commission model, calculates the advertiser’s commission based on the actual sales brought by the advertisement according to a preset proportion. In the live broadcast scenario, it refers to the fact that after the consumer purchases the goods through the anchor, the anchor or its organization divides the commission on the actual sales of the goods.

Why is it "invalid"? Efficiency depends on the basic link, and the underlying logic depends on the growth mechanism.

To understand the business opportunities of shopping center live broadcast with goods, we need to clarify the "technical" efficiency problems in the existing attempts. One of the reasons for the popularity of e-commerce live broadcast is that the threshold for "broadcasting" is very low, and equipment, networks, personnel, etc. do not constitute entry barriers. However, in order to carry goods, we need to have complete "product functions" in product selection planning, site effect, atmosphere creation, rhythm control, payment logistics and so on.

Source: RET Ruiyide China Commercial Real Estate Research Center.

In the process of investigation, we found that the technical problems of live delivery in shopping malls include the following aspects:

Hardware support: fuzzy equipment, dim lighting, radio jitter, obsolete venue, etc., which greatly reduces the perception of live broadcast;

Choice of goods: most shopping centers only know the brand but not the goods, and lack control over which goods are more suitable for the live broadcast scene and the needs of the audience, which leads to the live broadcast without moving goods;

Content planning: Many operators’ own research shows that consumers often think that their live broadcast process is boring, and besides the live broadcast professionalism of the anchor itself, the neglect of script rehearsal, event planning and other links is the main reason;

Marketing preheating: for example, WeChat push, WeChat group notification, linkage between brand fans and shopping mall fans, etc., multi-terminal preheating is the premise of rapidly accumulating live traffic;

On-site team: Although there are only one or two anchors in front of the screen, as long as there are a little more viewers, it is necessary to increase on-site customer service and support teams to assist in real-time ordering, interaction, innovation, and fan precipitation;

Supply chain: offline commerce usually does not have the channel price advantage of e-commerce, and at the same time, it can’t control the delivery links such as inventory and logistics, so it can’t connect with the accounting scheme provided by the live broadcast platform;

Trading experience: due to the lack of supply chain, some shopping malls are forced to indirectly bring goods by issuing coupons online, but the long decision-making chain is basically equivalent to customer loss;

As an anchor in Chaoyang Joy City said in the media, the performance in front of the anchor camera only accounts for 30% of the live broadcast effect, and 70% of the success is attributed to team preparation. Different from the offline one-to-one sales scenario, the live broadcast process is one-to-many communication between anchors, which improves the efficiency of information transmission and magnifies the details.

The reason why the department store industry has obvious advantages in the current live broadcast war is that the department store has gradually opened up the link of live broadcast with goods in terms of supply chain and trading experience.

The financial report of over the rainbow Department Store shows that the online sales of its department store counters increased by 347% in the first quarter, and the order volume increased by 158% in the first quarter. The digital system independently developed by over the rainbow for several years has played an important role in the large-scale live broadcast operation during the epidemic. Relying on the digital system, brands are mainly responsible for live content, products and expressive force, and the threshold for additional investment is lowered, so merchants are willing to continue to cooperate.

Yintai has also shared the experience of live broadcast and digitalization on many occasions. Through the cooperation and deep transformation with Ali, Yintai has basically realized the digitalization of the whole link of goods, cashier, inventory, logistics and service. After the link is opened, the links including real-time linking of goods, inventory preparation, instant delivery and commission calculation can effectively support the live consumption process.

Source: RET Ruiyide China Commercial Real Estate Research Center.

When thinking about why the current live delivery mode is not effective, operators need to determine whether the problems directly observed are only the result of "improper basic operation". It can be seen that since April, some shopping centers have begun to lower their expectations for the online live broadcast, and the live broadcast mode has a tendency to be weakened into four scenarios:

First, operators no longer organize or participate in merchant self-broadcasting at high frequency, but encourage it to be normalized and give some support;

The second is to integrate "live broadcast with goods" into the annual promotion activities and focus on its own brand building;

Third, from live broadcast with goods to "live broadcast with powder" or "live broadcast with stores", and strive to plant grass for consumers to "visit the scene";

The fourth is to operate the live broadcast in isolation, hoping to verify the feasibility of changing the brand through live broadcast;

And these strategic adjustments seem to have returned to the comfort zone of "managing brands but not goods" and "paying attention to traffic but not operating traffic".

We believe that the lack of basic link is the direct cause of the current operator’s live broadcast becoming "ineffective investment", and most problems are actually "efficiency problems", including the efficiency of brand cooperation, fan drainage, launch planning, consumption transformation, follow-up service and so on, and the construction of basic link is the corresponding scheme to effectively improve efficiency.

What’s more, operators have still failed to get through the two-way growth mechanism with brands, including building traffic pools, sharing traffic revenue, matching people and goods, and promoting the empowerment of both parties. Problems such as product selection, supply chain, continuous traffic introduction, online traffic turning to offline, etc., can not be solved only by basic link construction. This kind of deep-seated problem is manifested in the intuitive experience of "no advantage in cost performance" and "no advantage in competition with e-commerce live broadcast", and the strategic goal shift from "bringing goods" to "assisting marketing, restructuring and attracting investment".

The dimension-increasing perspective of live broadcast with goods: what can MCN-like mode bring to shopping centers?

We believe that the significance of "live broadcast with goods" in physical commerce lies not in the inherent operation and its income structure, but in the innovative flow realization model. The opportunity we can see is that the strong confrontation of MCN e-commerce live broadcast industrial chain structure has brought the entry point of asymmetric competition and the possibility of increasing revenue sharing to the physical business platform.

Back to the problem of "no cost-effective advantage". In fact, all live broadcast subjects, whether e-commerce or physical businesses, head anchors or general anchors, are trying to achieve the selling point of "cost performance". "Cost-effective" is one of the core elements to compete for price-sensitive public domain traffic. "The lowest price of the whole network" is often the most important traffic harvesting strategy for Li Jiaqi and Weiya. During the period of double 11 in 2019, Baique Ling even temporarily canceled the "lowest price of the whole network" given to Li Jiaqi’s team, which caused many denunciations. However, the cost-effective strategy is only suitable for global traffic competition, and it is difficult for shopping centers and department stores to imitate e-commerce and compress the supply chain cost to the extreme.

Source: RET Ruiyide China Commercial Real Estate Research Center and CITIC Securities.

But price competition is not the only choice, and it is not a necessary means for shopping centers. The existing e-commerce companies prefer this strategy, which is closely related to its industrial chain structure. In particular, the competitive advantage of MCN, the key bridge responsible for realizing content, has been compressed in many ways, and supply chain competition has become a choice that MCN has to make.

Source: RET Ruiyide China Commercial Real Estate Research Center.

The online live broadcast industry chain lacks the inherent flow and credit endorsement of offline entities, so it relies heavily on live broadcast platforms and KOL anchors. On the one hand, MCN must obey the trading rules formulated by the platform and cannot bargain with the platform; On the other hand, the anchor’s own traffic is almost the only effective competitiveness of online live broadcast, and MCN must also compete for scarce anchor resources.

In terms of platform rules, e-commerce live broadcast general CPS mode (Cost Per Sale). The platform side determines the fixed proportion of brand owners (such as 80%). The rest is first divided within the platform, then cut to MCN and anchor, and finally MCN and anchor divide the residual income. Taking the mechanism of Taobao live broadcast as an example, the typical subcontracting scenario is:

Source: RET Ruiyide China Commercial Real Estate Research Center and CITIC Securities.

1. Taobao live broadcast platform merchants connect MCN and anchor through V-task and other channels, and clinch a deal with 100 yuan, with a commission of 20%, of which 6% is charged by Ali platform, and the remaining 14% is charged by MCN and anchor;

2. The e-commerce live broadcast of Aauto Quicker platform is diverted to Taobao platform, Ali platform charges 7.4%(6% content scene service fee +1.4% technical service fee), Aauto Quicker platform charges 6.5%, and MCN and anchor points remain 6.5%;

3. The e-commerce live broadcast of Tik Tok platform is diverted to Taobao platform. Ali platform charges 7.4%(6% content scene service fee +1.4% technical service fee), Tik Tok platform charges 0.2%, and the remaining 12.8% is MCN and anchor.

In terms of anchor sharing, the anchor’s traffic resources have obvious bargaining advantages. In the face of MCN, the head anchor can usually get a great commission tilt; For anchors of small and medium-sized fans, the share of MCN ranges from 60% to 70%. Therefore, small and medium-sized waist anchors become the profit point of MCN, but the instability of their traffic also brings risks; Head anchor is a sharp weapon for MCN to cut global traffic, but it also constitutes direct competition for MCN. A similar case in the real estate industry is the "28 structure" in industrial real estate operation: large enterprises in the park play an important role in industrial introduction, but for the park side, this part of the rent does not constitute a profit point; Small and medium-sized enterprises and small enterprises constitute the main rental profit points, but their stability is relatively poor and their risks are relatively high.

Of course, even the head anchor with huge traffic depends on MCN content support ability. For example, in Weiya’s team, there are more than 100 people who only choose products, and the product pass rate is only 5%. However, under the current market conditions, the personal characteristics and growth process of the head anchor have been difficult to replicate. On the one hand, the head anchor has unique live broadcast characteristics, such as Li Jiaqi’s uniqueness and attraction as a male beauty anchor.

On the other hand, the reason for the formation of the current head anchor is largely due to the traffic bonus of the early Taobao live broadcast. When the e-commerce live broadcast just developed in 2016, there was an extreme lack of natural traffic dividends formed by anchors. In 2018, the number of anchors who joined Taobao live broadcast increased by 180% year-on-year, and more than 200 institutions with professional production backgrounds joined simultaneously. The natural bonus no longer exists, and the competition for incubating, screening and signing the head anchor of MCN will be more intense in the future.

Source: RET Ruiyide China Commercial Real Estate Research Center, QuestMobile.

The opportunity of shopping centers lies in the "private competition" of the existing MCN industrial chain:

First of all, the existing traffic of shopping centers has obvious characteristics of "loyalty to the project". Once it is formed, it is difficult to change, and MCN lacks control over the whole platform traffic loyal to the anchor;

Secondly, the rules of the live broadcast platform and the existing settlement scheme improve the transparency of the industry, which can reduce the internal friction between shopping centers, brands and anchors in co-constructing live broadcast cooperation;

Thirdly, MCN must compete in global traffic, but shopping centers have the ability to accurately identify regional customer groups, so there is no pressure to incubate top traffic anchors strategically;

Finally, in the face of the natural private domain operation scene, the efficiency of merchant live broadcast is more important than the traffic scale, and with the goal of "improving the efficiency of merchant live broadcast", e-commerce live broadcast has produced a relatively mature scheme;

In the case of staggered global traffic competition, on the one hand, shopping centers can establish a digital income system with the help of the accounting rules of the e-commerce industry chain; On the other hand, by promoting the anchor to become the operating carrier of private domain traffic, it is also possible to build channels to connect surrounding consumers outside the physical space. If there is no need to rebuild the live broadcast platform or introduce Li Jiaqi, then the mall operators can enjoy the maximum benefits that MCN can get under the existing platform rules. Taking the aforementioned Taobao CPS rules as an example, without relying on the head anchor, the maximum score of each order of MCN may reach about 14%.

It is conceivable that when the selling point of "price advantage" becomes more competitive, existing industrial entities will also look for relatively relaxed market space. Even if the shopping center can’t form MCN function, cross-industry competitors may appear spontaneously. The trend that has emerged is that MCN is looking for opportunities to break through the Red Sea, and its "flow pool" is getting bigger and bigger, while individual flow channels are more streamlined. MCN is more and more inclined to the strategy of multi-anchor, in order to improve its bargaining power between upstream and downstream and reduce its dependence on a single anchor and its fan base.

MCN is further transforming from a "broker" to an incubation and empowerment organization, which is naturally adapted to the platform structure of shopping centers. The relationship between the brand and the operator is symbiotic. Rent-based is a traditional ecological scene, while live broadcast is a collaborative innovation of traffic realization through re-division. Operators can focus on improving the live broadcast efficiency of merchants, directly apply the rules of e-commerce platform in the sharing scheme, and learn from MCN’s existing content organization model. Under this circumstance, the e-commerce platform’s strong control over market rules is beneficial to the mall operators to control their own boundaries.

No MCN will consider recreating a Taobao live broadcast platform, but under the public domain, every MCN wants to recreate Li Jiaqi. For shopping centers, under the private scene, operators should find their own exclusive advantages in the live broadcast boom by changing their role thinking and making full use of the existing industrial framework.

From off-site to on-site, business orientation promotes the digital value of live broadcast with goods.

RET Ruiyide always believes that "off-site digitalization" is a more suitable path for shopping center digitalization. At present, most shopping centers are investing in "on-site digitalization", which is essentially optimizing the efficiency of "stock" of shopping malls with digital methods. "Off-site digitalization" is to expand the scope of commercial "field" to online, so as to obtain the increment of sales.

The live broadcast of the shopping center seems to be the starting point for the shopping center to start off-site digitization. On the one hand, the MCN-like model brings the shopping center the conditions to guide the off-site incremental business scene, on the other hand, the business form of live broadcast also requires the full integration of on-site and off-site digital construction. Here, we put forward three suggestions for the live broadcast of shopping centers:

1. Business orientation, clear objectives

Understanding the MCN model deeply, the shopping center can see the incremental cake in the live broadcast scene, but it needs to return to the real business scene to realize it. In the existing cases, different live broadcast business directions have their own ways of playing. For example, the brand special live broadcast usually has a clear direction of "people" and "goods", and shopping centers can cooperate with a single brand in depth, but it also makes it difficult to differentiate the attractiveness of traffic. Another example is the cloud shopping model, which relaxes the target customers to potential consumers of all categories in the whole region, while the whole process planning, content scripts, product links, etc. of live broadcast have high complexity. In addition, large-scale merchant self-broadcasting and online activities also involve different operational styles and business models.

More importantly, the difference of operators’ target positioning determines the nonstandard landing of live broadcast mode to business. Top-level positioning, brand structure, project cycle, customer group characteristics, etc. are all factors that need to be considered to determine the specific form of live broadcast business. The only certainty is that the live broadcast after the epidemic will no longer be a short-term destocking measure; In the air outlet of the live broadcast industry, the live broadcast of shopping centers guided by business will gradually find a mature model.

2. Organizational adaptation and efficiency optimization

Just like the deconstruction of MCN industrial chain, MCN’s gradually mature organizational model has a strong reference significance for optimizing the live broadcast efficiency of physical commerce. Shopping centers also need to be compatible with the organizational structure of independent product teams, and even evolve into a product-oriented rather than process-oriented overall organization. At present, there is still a big gap between the live broadcast team of shopping centers and MCN organizations in the professionalism of "content realization". Some enterprises form live broadcast teams by transferring members from various departments. Under the process-oriented organizational structure, shopping centers can efficiently output targeted solutions in terms of brands, goods and consumers, but it is difficult to make efficient resource matching, achievement evaluation and content adjustment for live broadcast products like MCN. The existing competitive disadvantage of MCN actually makes it make a good efficiency optimization in the organizational structure to adapt to the digital path of content realization to the greatest extent, and shopping centers can also refer to its model.

3. Off-site perspective, inward empowerment

In the live broadcast scenario, the digital adaptation of the transaction link is a necessary prerequisite. The demand for trading links first occurs off-site, and its actual construction needs to be synchronized on and off-site. Whether it’s online shopping malls, small programs, or WeChat official account and WeChat groups, all possible trading scenarios should now provide consumers with convenient and fast trading channels. Therefore, shopping centers need to turn to "goods" as the starting point, from real estate developers to real operators, and empower brands to match people and goods.

Mature live broadcast operation system can eventually lead to external data and bring important off-site reference to shopping malls. Taking consumer data as an example, the "sticky service mode" of on-site consumption and off-site live broadcast provides the possibility of opening up user life cycle data. In the past, "on-site digitalization" only analyzed the small and incomplete on-site behavior of consumers, and could not capture consumers in all directions. The stable live broadcast service has the ability to interact with consumers at high frequency, which makes it easier for shopping centers to see the overall performance of consumption trends. For example, some offline live broadcast data have already reflected the advantages of all-platform categories of beauty, fashion brand and sports. The operation of shopping malls in the Internet era is entering an off-site era, and the live broadcast service of shopping centers may be an important opportunity.

summarize

The live broadcast attempt of the physical business platform has not yet completed the 1.0 construction. After the trial of live broadcast in the last stage, it seems that the operators can’t make clear the operation direction of live broadcast business because of superficial ineffectiveness.

As a conclusion, we provide the following thinking paths for practitioners who are also examining the live broadcast boom:

1. Is the existing live broadcast attempt inefficient or ineffective?

-Non-professional resource input will lead to inefficient output, but it does not mean that it is ineffective.

2. Becoming an MCN independent of KOL may be the next stage of the live broadcast of shopping centers.

-Multiplying the MCN model into the private scene, the shopping center has the ability to obtain the bargaining power that the e-commerce MCN can’t match.

3. Business-oriented, off-site first, and live broadcast may be the best entry point for shopping centers to promote digitalization at present.

-In the future, digital shopping centers will certainly be able to make profitable live broadcasts.

In the post-epidemic stage, it is believed that more and more operators will quickly precipitate the business model of live broadcast with goods, and accelerate the innovative operation mechanism in the aspects of live broadcast business scenarios, organizational structure optimization, and digital integration inside and outside the field. Ruiyide will also think and grow together with the industry.

The latest response from the central bank and other departments! It’s about your payment

On March 1st, the State Council Press Office held a routine briefing on policies. The People’s Bank of China, the National Development and Reform Commission, the Ministry of Transport, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration of Foreign Exchange and other departments introduced the situation of "further optimizing payment services and improving payment convenience" and paid attention to it together.

A quick look at the main points:

Banks and payment institutions should further optimize the account opening process, rationally implement the classified management of accounts, and continuously improve the service level of accounts.

Guide major payment institutions such as Alipay and Tenpay to increase the limit of single transaction for foreign visitors to China from $1,000 to $5,000.

At present, the major mobile payment apps have been upgraded for aging, and more than 96% of the bank outlets in the country have promoted aging transformation.

Continue to retain the manual ticket window and manual ticket checking method to facilitate the elderly and foreign friends to purchase tickets offline.

What measures have been put forward in the Opinions on Further Optimizing Payment Services and Improving Payment Convenience, which was deliberated and adopted by the the State Council executive meeting?

People’s Bank of China:

1. Promote key places and key merchants to accept overseas bank cards, and effectively improve the acceptance environment of bank cards.

2. Adhere to the positioning of cash, continuously improve the cash use environment, and continuously improve the level of foreign currency exchange and cash services.

3. Fully consider the special needs of the elderly, foreigners coming to China and other groups, and make good arrangements for aging and internationalization services to further enhance the convenience of mobile payment.

4. Better protect consumers’ right to pay. Business districts, tourist attractions, hotel accommodation and other key places above the scale must support diversified payment methods such as mobile payment, bank cards and cash, and the conditions for actively creating below the scale shall be handled with reference.

5. Banks and payment institutions should further optimize the account opening process, rationally implement classified management of accounts, and continuously improve the service level of accounts.

6. Carry out various and targeted publicity activities, and continuously strengthen the construction of "soft environment" such as publicity and promotion.

What measures will be introduced to facilitate the payment of foreign nationals in China?

People’s Bank of China:

1. In view of the low success rate of overseas bank cards bound by Alipay and WeChat, Alipay and Tenpay are required and instructed to optimize their business processes and improve the efficiency of card binding.

2. Simplify the arrangement of identity verification, so that foreigners in China can handle it more conveniently in a series of processes such as card binding. We are also very concerned about the protection of personal information. We will strictly require relevant institutions to implement the Personal Information Protection Law and other laws and regulations to effectively protect the security of personal information.

3. Instruct major payment institutions such as Alipay and Tenpay to increase the single transaction limit of mobile payment for foreigners coming to China from $1,000 to $5,000, and increase the annual cumulative transaction limit from $10,000 to $50,000.

What measures will be taken to optimize the payment service for inbound tourism?

Ministry of Culture and Tourism:

1. Promote the establishment of hardware and software facilities for accepting mobile payment, bank cards, cash, etc. in national scenic spots above 4A level, national tourist resorts, national night culture and tourism consumption gathering areas, and national tourist and leisure blocks, and facilitate the payment upgrade of key cultural and tourist scenes such as tourist attractions, resorts, cultural and cultural venues, entertainment venues, star-rated hotels, cultural and business complexes.

2. Guide and support Internet platform enterprises closely related to "food, housing, transportation, travel, shopping and entertainment", and optimize the payment experience for overseas visitors to purchase cultural and tourism products and services online and offline.

3. In terms of the convenience of ticket purchase in scenic spots, it will promote the reservation of artificial windows in scenic spots, and provide offline ticket purchase and other services for the majority of tourists, including the elderly and inbound tourists, to meet the needs of tourists to visit and visit to the maximum extent.

4. Simplify the online booking procedures to provide more convenience for tourists.

What has been done to adapt the payment service to aging?

National Development and Reform Commission:

In order to solve the "digital divide" of mobile payment faced by the elderly in their daily consumption, we will intensify the rectification and rectification of discriminatory behaviors such as refusing to accept cash and refusing to pay by bank cards. In 2020, the National Development and Reform Commission took the lead in drafting and reporting to the State Council for issuance and implementation of the Notice of the General Office of the State Council on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology, requiring any unit or individual not to refuse cash in any way, and strengthening the supervision of the payment market.

People’s Bank of China:

At present, the major mobile payment apps have been upgraded to adapt to aging. By simplifying the process, adding warm tips, increasing language broadcasts, enlarging font images, and manual customer service on special lines, the mobile payment service experience of the elderly group has been improved. More than 96% of the bank outlets in China have promoted aging transformation, and by upgrading self-service equipment and setting up "green channels" and "service areas" for elderly customers, it is convenient for the elderly group to handle payment and settlement business and create warm outlets.

What measures will be taken to continuously improve and improve the service level of transportation?

Ministry of Transport:

1. Enrich ticket purchasing channels. Accelerate the popularization of online ticket sales, promote the application of e-tickets, and facilitate domestic and foreign personnel to purchase tickets online with ID cards, passports, permanent residence cards for foreigners and other documents. At the same time, according to the payment habits of different groups, we will continue to retain the manual ticket window and manual ticket checking method to facilitate the elderly and foreign friends to purchase tickets offline.

2. Improve the payment method. Actively promote the major domestic car-sharing platform enterprises to expand payment channels, and some enterprises provide foreign friends with the service of "overseas mobile phone number registration+international credit card payment". Beijing, Shanghai, Chengdu and other cities support foreign friends to bind overseas bank cards through Alipay and China Unionpay Quick Pass, and use QR codes to scan codes to take urban public transport and rail transit.

3. Optimize the travel environment. We will promote the aging transformation of transportation, operate urban public transport with low floors and low entrances, equip the subway with barrier-free crossing boards, improve the multilingual signs of transportation hubs, and provide bilingual broadcasting and service guidance at qualified passenger routes and rail transit stations to facilitate the travel of the elderly and foreign friends. In key periods such as Spring Festival travel rush, some transportation hubs are equipped with special service personnel and volunteers to provide necessary help and guidance for the elderly and foreign friends.

4. Improve the service experience. Continue to promote the taxi 95128 telephone car service and the "one-click car call" service for online car service, and optimize the car rental process for foreigners. Actively carry out pilot projects of domestic waterway passenger quality routes to improve the service level of international cruise ships.

What measures will be taken to optimize foreign currency exchange services?

State Administration of Foreign Exchange:

1. The State Administration of Foreign Exchange will continue to promote more foreign currency exchange institutions to provide better exchange services for foreigners coming to China.

2. Ensure the foreign currency exchange service at the airport, and guide the priority arrangement of foreign currency exchange institutions and facilities at the airport arrival.

3. Ensure that ports, foreign-related hotels and other important scenes have at least one of five types of foreign currency exchange channels, which are mainly bank outlets with exchange marks, ATMs that support the use of overseas bank cards to withdraw cash, foreign currency exchange agencies authorized by banks, individual foreign currency exchange franchises, and some self-service exchange machines that can exchange foreign currencies by themselves.

4, in airports, ports, foreign-related hotels and other places to promote personal local and foreign currency exchange logo.

5. Encourage qualified individuals, local and foreign currency exchange franchises and bank outlets to expand the currency supply of foreign currency exchange to better meet the exchange needs of people from different countries and regions.

6. Further meet the mobile payment and online consumption needs of foreign visitors to China, continuously improve the existing business processes, and vigorously support the innovation of various safe and convenient payment service products.

What will be done to optimize payment services for the elderly and foreigners and promote the consumption of living services?

Ministry of Commerce:

1. Promote catering and other industries to improve the payment acceptance environment. We will work with relevant departments to formulate policy documents to promote the high-quality development of the catering industry, and guide local authorities to urge relevant catering business entities to retain manual services and traditional payment methods, and shall not refuse RMB cash.

2. Improve the industry standards of the retail industry and provide diversified payment services. Guide retail and other consumer places to provide diversified payment methods such as cash, bank cards and mobile payment to meet the payment needs of various consumer groups.

3. Give play to the exemplary leading role of international consumption center cities. We will guide Shanghai, Beijing, Guangzhou, Tianjin, Chongqing and other cities to actively promote the convenience of payment in the process of cultivating and building an international consumption center city, and create a good payment environment with multiple ways to choose from, multiple places to apply and multiple currencies to be convertible.

The large-scale "unmanned aerial vehicle war" between Russia and Ukraine reflects strategic and political intentions.

  The Russian Defense Ministry said on the 11th local time that 96 Ukrainian drones were shot down and intercepted. The Ukrainian side said that the Russian army launched a total of 145 attack drones into Ukraine.

  According to a report by the Russian Tass news agency on the 11th, the Russian Defense Ministry reported on the same day that Russia successfully repelled a large-scale drone attack from 10th to 11th, and a total of 96 Ukrainian drones were shot down and intercepted. According to the Russian Defense Ministry, most drones were shot down in Moscow. The Russian Defense Ministry said that at least five people were injured and four houses caught fire in a drone attack on the outskirts of Moscow.

  The Russian Federation’s air transport department said that on the 10 th, several airports in Moscow once suspended flights. Foreign media reported that this is since the escalation of the Russian-Ukrainian conflict in February 2022.The largest drone attack launched by Uzbekistan on the Russian capital..

  Ukrainian President Zelensky said on social media on the 11th that the Russian army launched a total of 145 attack drones into Ukraine. Ukrainian air defense firepower and electronic warfare units conduct air defense operations in the airspace of Odessa, Kiev and Zhytomyr.

  The large-scale attack of drones has strategic and political intentions.

  Special commentator Song XiaojunWe have seen the mutual attack of drones between Russia and Ukraine. One common feature is that they are relatively large in scale and last for a long time, and they are all aimed at strategic or political targets. In other words, the two sides are currently in a relatively deep war of attrition. During this deep war of attrition, using a relatively low cost, such as drones, to attack each other’s deep strategic goals or political goals is more likely to reflect the war will and political will to persist in the war of attrition.

  "Unmanned Aircraft Warfare" or Play a More Important Role in the Russian-Ukrainian Battlefield

  Special commentator Song XiaojunAt this time, the largest drone attack between Russia and Ukraine occurred. It does have a great background, that is, the results of the US presidential election. In another 70 days or so, the newly appointed US President Trump may have a greater impact on the prospect of the Russian-Ukrainian conflict. On the whole, he wants to end the conflict quickly. Assuming this, everyone has an expectation to negotiate the next bargaining scene. In the process of bargaining, behind it is the embodiment of this kind of war will and political will on the battlefield, which is the best choice to fight the war of attrition and protracted war.

The internal and external changes are great, and the new Geely Binyue is exposed. It is expected to be listed at the end of October.

A few days ago, the new Geely real car was exposed, and the new car has changed greatly in internal and external design. It is expected to be listed at the end of the month.

In the front part, the new Geely Binyue has changed a lot, the area of the air intake grille has expanded a lot, and it has been blackened, which has a strong sense of movement. The two ends have been replaced with brand-new headlight design, and the shape is full of radical feeling.

On the side, the wheel eyebrows and the wheel hub are also painted black to highlight the sports style. In terms of body size, the length, width and height of the new Geely Binyue are 4330(4380)/1800/1609 mm respectively, and the wheelbase is 2600 mm..

In the interior part, the central control part has been greatly adjusted, and the shape looks more avant-garde, and it has been replaced with a larger suspended large screen design. In the area of the auxiliary instrument panel, the crystal gear handle has been replaced, and the shape is much more exquisite.

In terms of power, it is equipped with 1.5L and 1.5T engines, with maximum power of 93kW and 133kW respectively, and peak torque of 152nm and 290nm respectively, and the transmission is matched with a 7-speed wet dual-clutch gearbox.

The current Geely Binyue market has performed very well and has always been a good choice for small fuel SUVs. The upgrade of this new Geely Binyue is huge, and it is not a problem to continue to maintain good sales of the car.

The highest temperature in many places in Hubei will exceed 41℃.

  The Meteorological Observatory of Xianning City, Hubei Province issued a high-temperature red warning signal at 07: 37 on August 7, 2022: It is estimated that the highest temperature in most areas of Xianning will rise to 39 ~ 41℃ during the day, so please take precautions!

  The Meteorological Observatory of Shiyan City, Hubei Province released the high temperature red warning signal at 07: 09 on August 7, 2022: It is estimated that the highest temperature in most areas of Shiyan will rise to 39 ~ 41℃ during the day, so please take precautions!

  The Meteorological Observatory of Xiangyang City, Hubei Province issued a high-temperature red warning signal at 06: 57 on August 7, 2022: It is estimated that the highest temperature in some towns and villages in Xiangyang City, Xiangzhou, Nanzhang, Baokang, Gucheng and Laohekou will rise to 39 ~ 41℃ during the day, so please take precautions!

  In addition, Hubei Wuhan, Xiantao, Huanggang, Yichang, Tianmen, Jingzhou and other places have also issued high-temperature orange warning signals this morning.

  According to the monitoring data of Hubei Meteorological Bureau, as of 5 pm yesterday, 32 counties and cities in Hubei were above 37℃. The highest temperature is in Shiyan Zhushan, 41.8℃! Once again hit a recent high temperature.

  It is estimated that in the next three days, most of Hubei will continue to have sunny, hot and high temperature weather, with local high temperature above 40℃ and southerly wind increasing. It is estimated that the somatosensory temperature can reach 39~44℃! (Reporter Yan Yan from the General Desk)