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The recent coordinates of "Emergency Superwoman" Yu Ying often appear in Chengdu.

Since November 2018, when the Beijing Waterfront Neighborhood Clinic, which she founded for two years, was acquired by Penguin Almond Clinic, Yu Ying also joined the senior management team of Penguin Almond Group and was busy with the upgrade of Chengdu Penguin Doctor Clinic.

Located in Shuian South Street, Chaoyang District, Beijing, the clinic is the first chain community clinic that Yu Ying originally planned to build, which is positioned as minor emergency and general medical home care. What the industry didn’t expect was that it merged into the penguin almond territory so quickly.

Earlier in August 2018, the Penguin Doctor and the Almond Doctor merged, and the merged Penguin Almond included 33 clinics covering 8 cities.

The clinic industry, which was originally at the end of China’s medical system, has ushered in the best development stage in recent years. The top-level design unties the policy for the development of clinic industry. However, many forces continue to increase the investment and construction of clinics, and the commercial tide of clinics has never really declined.

"In the field of non-public medical investment, if a hospital is established, the investment of the hospital is heavy. A hospital needs hundreds of millions of funds, and the cultivation period is long, while the investment in clinics is much smaller and the market demand is great." Xie Rushi, chairman of Shenzhen Shangyihui Health Management Co., Ltd. told the health sector.

At present, in addition to a number of companies, the main way to lay out offline medical care is clinics, such as penguin almonds, micro-medicine, lilac gardens, etc. Doctor V, foreign-funded medical institutions, listed companies and even central enterprises have all invested in the clinic field in the past two years.

For a time, the wind and cloud will meet. The clinic world is more lively than ever. The number of clinics in China is increasing by 6,000 ~ 7,000/year, and there are no fewer than 60 new chain clinic brands that have obtained financing from 2010 to 2018. The vigorous development of clinics also reflects the new opportunities for Chinese society to run medicine in the new period.

Incoming person asked

Is running a clinic a good business? Should our doctors leave the system to open a clinic? How to realize the commercial landing of the clinic and how to solve its payment problem? Be a high-end clinic or a low-end clinic?

According to the business objects, there are six main types of clinics: community clinics within the government system, individual clinics, chain-operated clinics, clinics with Internet medical enterprises, doctors’ brand clinics with personal IP, and clinics with large medical groups.

In May this year, the National Health and Wellness Commission, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Human Resources and Social Security and the National Medical Insurance Bureau formulated the Opinions on Promoting the Development of Clinics, proposing to pilot in ten major cities and change the examination and approval of clinics into filing management.

In accordance with the requirements of the document, doctors who have been practicing in medical institutions for five years and obtained intermediate or above titles are encouraged to set up specialized clinics full-time or part-time. Coupled with the gradual spread of doctors and nurses’ multi-point practice, theoretically, the source of talents in clinics has channels, and more doctors will have the conditions to enter the clinic industry.

Xie Rushi told the health sector that when doctors go to the market to start their own businesses, the clinic is indeed a good way to cut in, with low cost and controllable risks.

However, Xie Rushi, who has served the public medical system for many years and participated in the formation of a doctor group and joined the society to run a doctor, also said that doctors and operators in the clinic should be separated. "Doctors are doctors, operators are operators, and doctors can be transformed into operation managers, but it is difficult to hold two positions, except for individual clinics. The new clinics that are truly commercialized must achieve the separation of the above identities."

Although it is not mature enough, the clinic industry has shown a diversified pattern. No matter whether it is a low-cost route or a high-end play, there are typical cases, and it shows distinct regionality.

The ten pilot cities of this filing system are: Beijing, Shenyang, Shanghai, Nanjing, Hangzhou, Wuhan, Guangzhou, Shenzhen, Chengdu and Xi ‘an. "Obviously, the north, Guangzhou and Shenzhen, plus six provincial capital cities, are all cities with good social medical environment and relatively rich doctor resources." Xie Rushi analyzed.

However, it is also one of the top ten pilot cities, and the different regional characteristics of its clinic development are very distinct.

Chengdu model: cheap chain small clinic

The focus of Yu Ying’s work in 2019 is to transform and upgrade the Penguin Doctor Clinic in Chengdu. Chengdu is a strategic place in clinic. As early as 2015, there were nearly 4,000 clinics in Chengdu, ranking second in the country.

Gao Zhe, the founder of the clinic lock industry, thinks that in terms of clinic development, many places are still "from 0 to 1" and are talking about how to build a clinic, but in Chengdu, there has been some competition among clinics. At present, brands are concentrated in the core area of Chengdu, and there is an oversupply, so the competition of Chengdu clinic brands is also very fierce.

"So if you don’t visit Chengdu as a chain clinic, I think it is a pity."

Gao Zhe suggested developing clinic practitioners in other cities and looking at the local market in comparison with Chengdu. The first is the policy, whether doctors are really open to practice more, whether companies can register clinics, and whether there are good policies on the department setting of clinics.

The second is to look at the concentration of local medical resources. Chengdu’s medical resources are relatively concentrated, and residents in most areas are far away from seeing a doctor; At the same time, as the center of the southwest, a large number of people gather in Chengdu, and residents in the urban-rural fringe or on the edge of Chengdu have no place to go to see a doctor, so the demand for clinics has become just needed.

How long is the break-even period of the clinic? The health sector has collected the opinions of dozens of clinic operators all over the country, and the answers are mostly concentrated in three to five years. The shortest answer comes from Dr. Lu in Chengdu.

Lv Fengping, founder of Dr. Lu’s chain clinic in Chengdu, said that the breakeven of the clinic is at most one year. "Therefore, we must strictly control costs and ensure that medical services that can meet the needs of grassroots units are provided at low cost."

Dr. Lu and other well-run clinics in Chengdu market have similar characteristics, such as small single store area, strict cost control and chain operation.

Huang Xianjin, the founder of Xiezhuo Medical, also in Chengdu, has more than 20 years of experience in primary clinics. In 2012, in order to explore the future direction, Huang Xianjin also studied MBA. Huang Xianjin said that this period of time has become a turning point for himself, and it is clear that the chain-like brand clinic is the future development direction, and he officially began to explore the chain-like model of the clinic that suits him.

Huang Xianjin turned all the big clinics out, leaving only the small clinics. This kind of operation mode has the advantages of low cost of opening a store, quick recovery, quick replication, low cost of trial and error, and easy investment and financing. For patients, the operating cost is low, the customer unit price is low, and the cost performance is very high under the premise of ensuring the quality of medical services.

Like chain hotpot restaurants, clinics in Chengdu take a cost-effective route. Gao Zhe put forward the theory of "Chengdu model" and gave the operating parameters of Chengdu model clinics.

Source: Gao Zhe, the clinic.

According to the survey of the health sector, among the top ten pilot cities, there is nothing more "affordable" than opening a clinic in Chengdu. In Nanjing, the capital city, the founder of a general practice clinic said that although it is not convenient to disclose specific data, its single store investment and break-even period greatly exceed the "Chengdu model". Kong Xiangjun, executive director of Taibao Pediatrics, the first professional pediatric clinic in Nanjing, told the health sector that his pediatric clinic invested about 4 million yuan in a single store, and the break-even time was expected to be two to three years.

Internet model: online and offline linkage

Hangzhou is one of the cities with a good social environment for medical treatment. In fact, as early as 2014, the Hangzhou government issued implementation opinions on promoting the development of health service industry and encouraged individuals to open clinics. At the same time, Hangzhou’s rich internet entrepreneurial atmosphere has led to a number of offline clinics hatched by Internet medical enterprises, such as Lilac Clinic, Micro-medicine General Practice Center, and good doctors next door.

But looking at the whole country, Internet medical care is not the only one in Hangzhou. Almond doctors from Shanghai and penguin doctors rooted in Chengdu must have names. The merger of the above two companies in August last year made today’s Penguin Almond Group more eye-catching.

In April this year, Penguin Almond completed a new round of financing of US$ 250 million. According to CEO Wang Shirui, nearly 50 clinics that Penguin Almond has landed in the country currently cover general clinics, centers, specialist clinics and other formats. In 2021, Penguin Almond plans to deploy more than 500 offline medical institutions.

That is, in the next 2-3 years, from 50 to 500, Penguin Almond will give the rapid expansion schedule of offline medical institutions. "Based on our rich experience in site selection, construction, license acquisition, physician training and marketing of offline medical institutions, a relatively mature management and operation system has been initially formed," Penguin Almond said.

The leading investors in this round of financing include Tencent and Country Garden Venture Capital, and they still get a large amount of financing in the cold winter of capital, which itself shows that the capital side has a firm endorsement attitude towards the industry prospects.

Penguin Almond Group aims to build a complete network of online and offline medical institutions, from online internet medical care to offline primary medical care, specialist centers and surgery centers, and build a complete business model of medical associations. "We will restructure an orderly and accessible medical system through self-construction or mergers and acquisitions."

Beijing-Shanghai Model: Leveraging Mature Commercial Insurance

Unlike Chengdu, Beijing and Shanghai are rich in medical resources and have a complete medical supporting system. In such a first-tier city, high-end clinics can survive better, Xie Rushi believes.

Lanhai Clinic is located in Lujiazui World Trade Center, Shanghai, which used to be the tallest building in China and now the fifth building in China, and is one of the most expensive commercial buildings in Shanghai. The comprehensive outpatient department of Lanhai Clinic, which is located in the high-end foreign affairs, has a single area of more than 10,000 square meters.

According to the information, Lanhai Clinic has three floors, covering an area of over 10,000 square meters. At present, there are 16 specialized departments such as general practice, internal medicine, surgery, stomatology and dermatology, and there will be special outpatient clinics such as orthopedics, rehabilitation medicine and 24-hour pediatrics in the future; There are also two daytime operation centers, as well as several characteristic centers such as endoscopy center and optometry center.

The health sector calls the outpatient department to get a pricing, and the same department first visits 800 yuan and then visits 500 yuan. If it is necessary to make an appointment with a senior expert, the registration fee is 3,000 to 5,000 yuan.

Lanhai Medical behind Lanhai Clinic is a medical industry investment service enterprise listed on the main board of Shanghai Stock Exchange. At present, the second high-end comprehensive outpatient department, Yihe Lanhaimen Clinic, built by Lanhai Medical Center, has also landed, and it is located in Huaihai Road business district, where the rent is equally expensive.

Wang Haijun, the dean of these two clinics, said that diversified medical models to meet the needs of different groups will increasingly become a choice for people, but supporting commercial insurance is indispensable.

He revealed that in terms of the support of commercial insurance, Lanhai Medical has an advantage, that is, relying on the resources of the entire Lanhai Group and joining hands with Shanghai Life Insurance, it strives to build and penetrate the industrial chain of its own related medical business, forming a business insurance introduction to promote medical promotion, and medical promotion feeds back market transformation, thus promoting the virtuous circle of commercial insurance promotion, which is also called "medical insurance linkage" by him.

At present, the two outpatient clinics of Lanhai Medical have been docked with more than 20 commercial insurance companies.

Lanhai Medical is a microcosm of high-end clinics rooted in first-tier cities with relatively rich and perfect medical resources. Xie Rushi expressed greater affirmation to the development of clinic industry in Beijing and Shanghai. He believes that the development of clinics in Guangzhou and Shenzhen has not matched its status as a city at the forefront of reform. "Compared with the development of clinics in Beijing and Shanghai, there is still a gap." The biggest reason is that commercial insurance in Beijing and Shanghai is more developed.

Caesar mode: closed-loop emergence

In fact, commercial insurance not only provides payment for high-end clinics, but also commercial insurance companies themselves have set foot in clinics.

On May 18, 2018, Taikang Life Insurance invested more than 2 billion yuan to acquire 51.56% equity of Baibo Dental, and Baibo Dental’s net profit continued to lose money in the past two years; In 2017, its operating income was 1.434 billion yuan and its net profit loss was 793 million yuan.

The acquisition of high-end chain medical institutions has become an important way for Taikang to land "medical insurance+medical services". "Building a closed loop between medical insurance and medical services is conducive to reducing medical costs." Chen Dongsheng, Chairman and CEO of Taikang Insurance Group, compared the American Caesars medical model and described the development prospect of Taikang.

Caesars Medical Group is the creator of HMO model in the United States, the largest HMO in the United States at present, and the originator of managed medical care. Its "medical+insurance" operation mode, that is, after selling insurance products to customers, the enterprise is not only the provider of medical services, but also the payer of medical expenses, and the benefit of doctors and patients is called integrated medical care.

"Caesar model should be the most well-known and respected American’ medical+insurance’ industrial model in China industry, and its experience and lessons have a strong reference significance for the development direction of health insurance industry in China." Wang Guangying, executive partner of Fuxin Investment, believes.

Taikang relies on the background of insurance capital, integrates the resources of big health industry, and pushes forward the downstream industry in depth. In order to further advance in pediatrics, rehabilitation, hospice care and other specialized fields, the acquisition of chain medical entities such as Baibo Dental has become an important way for Taikang to land "medical insurance+medical services". In this way, Taikang can form a closed loop of "health insurance and medical services".

In an interview with the health sector, Wang Shirui said many times that the benchmark of Penguin Almond Group is also Caesar model. At present, Penguin Almond Group plans to cooperate with commercial insurance companies, integrate insurance product resources, and launch HMO-type medical insurance financial solutions for Penguin doctor customers, so as to reduce customers’ medical expenses through scientific and perfect health management services and fee control mechanisms.

Also to the health sector, there is the establishment of soldiers by the president of China Resources Medical. As a medical group with the background of central enterprises and a listed company, China Resources Medical has played a big game on medical services, and the relying point is its quietly laid-out fast clinic.

As early as a few years ago, China Resources Medical has quietly opened an Urgent Care Clinic in Shunyi, Beijing. Since December 2015, China Resources Phoenix, the predecessor of China Resources Medical, has introduced a brand-new UCC express clinic model, aiming at creating a number of community clinics with good medical service quality and affordable prices.

In 2017, China Resources Phoenix opened 10 UCC express clinics in Yanshan District, Beijing, imitating the model of American express clinics, and uniformly upgraded the service environment and service process of its community health service centers (stations).

Under Caesar’s medical system, the convenience clinics in the United States are mainly based on commercial insurance and self-funded payment. At first, UCC of China Resources Phoenix relied on the reconstruction of existing community health service centers, guided by the service price of public community medical institutions, and paid mainly by urban residents’ medical insurance.

However, commercial insurance is still the direction of UCC’s cooperation. At that time, Wu Potao, executive director and chief executive officer of China Resources Phoenix, publicly stated that China’s medical group and health insurance have great strategic synergy space, and China Resources Phoenix is willing to cooperate with health insurance companies in multiple dimensions. He specifically pointed out that it was the UCC business of China Resources Phoenix that sent a warm invitation to insurance companies.

Play prediction: rural areas surround cities

Obviously, whether it is insurance companies, medical groups with the background of central enterprises or internet medical care, many domestic institutions regard "Caesar Medical" as the standard.

The author once lived in the United States from 2012 to 2014, and the active activity area is Silicon Valley in Northern California, which is in the core coverage area of Caesars Medical.

There are 38 hospitals under Caesar Group, and the area of each hospital is covered with medical centers for outpatient service. There are more than 600 medical centers in the United States, that is, clinics.

When I lived in Silicon Valley, I learned that some big companies, such as Google and Facebook, even invited Caesar to open a clinic in their company and sent doctors to provide services for their employees.

In the process of giving birth in 2013, all the prenatal examinations and postpartum reexaminations were completed in the clinic of the doctor of my choice, and I didn’t go to the hospital where the doctor cooperated until I gave birth, and I experienced the indispensability of the clinic around me in Caesar’s model.

As Wang Guangying said, under the guidance of the "Healthy China" program, Caesars Medical, as the originator and successful model of managed medical care and HMO, deserves in-depth study and reference from the medical industry and health insurance industry in China.

China Resources Medical tries to establish a regional cooperative medical system, focusing on a graded diagnosis and treatment system and a new type of community service diagnosis and treatment chain system (UCC Express Clinic), so as to increase the accessibility and affordability of patients in the areas covered by the RIDS medical cooperation system.

Taikang is far from the only insurance company that exerts the synergistic effect of insurance and medical care. Taking Ping An Group as an example, it focuses on the "big medical health" industry, including medical services, medical insurance, commercial insurance and health cloud, and realizes online and offline integration through carriers such as Ping An Good Doctor and Wanjia Clinic, integrates multi-party medical resources, and builds a whole-process health management and medical service platform.

Even the chain clinics that started with doctors’ personal entrepreneurship and eventually became a climate all hold the goal of integrating into RIDS. The founder of Dr. Lu in Chengdu said that in the future, Dr. Lu should be "ubiquitous and accessible" and truly solve the problem of "difficulty in seeing a doctor" at the doorstep of ordinary people.

It is estimated that in the next 10 years, the domestic primary health care market will reach more than 3 trillion yuan, and the growth rate will exceed 20%. At this growth rate, there will be a cheap clinic next to every two hot pot restaurants in Chengdu in the future.

Gao Zhe believes that compared with first-tier cities, more opportunities are given to large institutions, and the real opportunities for clinics in the future are in third-and fourth-tier cities, because the health needs of residents in third-and fourth-tier cities are the same. Under the circumstances of lower cost, easier site selection and easier increase in outpatient service, the "rural encircling the city" may be really good.

The diversified medical model to meet the needs of different groups needs multi-participation, and only by realizing accessibility and affordability can the clinic, as the end of the medical system, undertake its due mission in building a healthy China era.

　　Zhangzidao, where scallops were "affected" three times, was investigated by the China Securities Regulatory Commission in February 2018 for alleged information disclosure violations. On the evening of July 10th, Zhangzidao Group Co., Ltd. (002069, hereinafter referred to as "Zhangzidao") announced that due to suspected financial fraud and other reasons, the CSRC had taken lifelong market ban measures against Wu Hougang, chairman of Zhangzidao, gave a warning to Zhangzidao and imposed a fine of 600,000 yuan.

　　After 17 months of investigation, it was found that Zhangzidao and Wu Hougang were suspected of financial fraud, false records and failure to disclose other information in time. Among them, the 2016 annual report and the 2017 annual report disclosed by Zhangzidao, the Announcement on the 2017 Year-end Inventory of Bottom-seeded scallops and the Announcement on Write-off of Assets and Provision for Inventory Depreciation are suspected of false records; The "Announcement on the Sampling Results of Shrimp Scallops at the End of Autumn 2017" disclosed by Zhangzidao is suspected of false records; The situation that there is a big gap between the annual performance in 2017 and the expectation was not disclosed in time.

　　However, just a week ago, Wu Hougang also publicly stated that "the price was paid for the cognition and awe of risks" and "the loss was sorry for the investors", and said in an interview with The Paper that Zhangzidao had experienced many ups and downs in the construction of marine pastures, and the scallop disaster was a "bumpy" in the practice of exploring marine pastures.

　　The 2017 annual report falsely reduced profits by nearly 280 million yuan.

　　Zhangzidao Proliferation Branch will carry forward the cost of bottom sowing scallops at the end of each month, taking the fishing area (collecting coordinates) of scallops provided by Chengjia and Zhao Ying at the end of each month as the basis for cost carrying forward. However, there is no daily regional record for reference in the whole process, and financial personnel have no effective means to verify it.

　　Therefore, affected by the virtual reduction of operating costs and non-operating expenses, Zhangzidao’s 2016 annual report inflated assets by 131,147,700 yuan, inflated profits by 131,147,700 yuan, accounting for 158.15% of the total profit disclosed in the current period. The total profit in the 2016 annual report was 82,925,300 yuan, and the net profit was 75,714,500 yuan.

　　According to the investigation of the CSRC, Zhangzidao has the problem of random carry-over. In 2017, the recorded fishing area of Zhangzidao was 57,900 mu more than the real situation, and some of the actual fishing areas in 2016 were transferred to the carry-over cost in 2017, resulting in an inflated operating cost of 61,590,300 yuan in 2017.

　　The survey also compared the inventory map of Zhangzidao at the beginning of 2016 with the map of shellfish sowing in 2017. The results showed that some recorded inventory areas in 2016 were re-sown at the end of 2017, although they did not show the harvesting trajectory in 2016 and 2017, and the previous inventory cost should be recalculated according to the cost accounting method of Zhangzidao.

　　Zhangzidao was also suspected of false records in the announcement disclosure of its write-off of assets and provision for inventory depreciation in April 2018. According to the announcement, Zhangzidao has written off the inventory of 1,071,600 mu of shrimp and shellfish, and impaired the inventory of 243,000 mu of shrimp and shellfish, amounting to 577,579,500 yuan and 60,721,600 yuan respectively.

　　However, the investigation by the Securities and Futures Commission found that the inventory of Zhangzidao did not truly reflect the objective situation. Among the sea areas that were written off, 208,500 mu, 197,600 mu and 36,100 mu of shrimps and shellfish were harvested in previous years respectively in 2014, 2015 and the end of 2016, resulting in an inflated non-operating expenditure of 247,828,100 yuan, accounting for 429.1% of the write-off amount. In the impaired sea area, 63,800 mu of shrimps and shellfish were sown in 2015 and 2016, and 0.13 million mu were harvested in previous years, resulting in an inflated asset impairment loss of 11,105,200 yuan.

　　The investigation and accounting results show that Zhangzidao Company’s 2017 annual report falsely reduced its profit by 278,650,900 yuan, accounting for 38.57% of the total profit disclosed in the current period. After retrospective adjustment, its performance is still a loss.

　　False sampling results of scallops: 120 sampling points were planned, and 66 points were not implemented.

　　According to the announcement made by Zhangzidao in October, 2017, the company sampled and measured the bottom-sown scallops (hereinafter referred to as "autumn survey") from late September to mid-October, and disclosed the results of autumn survey at the end of October, indicating that the sampling and measurement work of all planned 120 survey points had been completed according to the original plan, and the inventory of 1.35 million mu of sea area was estimated, and there was no impairment of the bottom-sown scallops of the company.

　　By investigating and comparing the autumn survey records published by Zhangzidao and the navigation positioning information of the ship "Zhangzidao Scientific Research 19" provided by Beijing Beidouxingtong Navigation Technology Co., Ltd., it is found that there are very few points on the ship "Zhangzidao Scientific Research 19" that are confirmed by the navigation trajectory to carry out the plan within the autumn survey days recorded by the company.

　　The survey results show that 66 points extracted from the autumn survey but not actually implemented account for 55% of all disclosed points in the autumn survey. Among them, 19 points out of 21 points in 2014 and 2 points out of 14 points out of 2015 have been actually collected, and at least 21 points in total have been collected before the implementation of autumn survey in 2017. Therefore, there is no need for these points to be sampled.

　　According to the autumn survey plan of Zhangzidao in 2017, the team leader responsible for the specific implementation, recording and reporting of autumn survey is Shi Jingjiang. The CSRC gave a warning to Shi Jingjiang and his team members and imposed a fine of 200,000 yuan.

　　There is a big gap between the annual results and expectations, but disclosure is delayed.

　　In addition to being suspected of financial fraud and false records, Zhangzidao also has major problems in information disclosure.

　　Through the investigation of the company’s annual report and announcement, inquiry transcripts, details and vouchers of the company’s relevant financial data, the company’s scallop inventory map and bottom broadcast map, the sailing trajectory data of fishing vessels and the calculation data of fishing area, inventory and autumn survey records, the CSRC confirmed that Zhangzidao did not disclose the situation that its annual performance in 2017 was far from the expected.

　　In October 2017, Zhangzidao lost more than 10 million yuan a month. In mid-November, Gourong, the company’s financial director, found that the scallop sales data dropped sharply. By the end of November, Zhangzidao’s loss had further increased. After the merger, the profit of the year was only about 50 million yuan, which was far more than 20% different from the annual profit forecast of 90 million yuan to 110 million yuan in the third quarterly report.

　　According to the survey, on January 10, 2018, Gourong, the financial director of Zhangzidao, had learned that the sales loss of scallops in December was more than 4 million yuan. And no later than the beginning of January 2018, Gourong had learned that the company’s net profit in 2017 did not exceed 30 million yuan. "The performance in the fourth quarter of 2017 declined, and the annual performance deviated greatly from the original performance forecast" and reported to Wu Hougang. However, it was not until January 30 that Zhangzidao released the revised announcement of the 2017 annual performance forecast, and then applied for suspension.

　　According to the relevant provisions of the Securities Law, in early January 2018, when Gourong reported to Wu Hougang that there was a big gap between the annual results and expectations, the information was disclosed, and the information should be disclosed within 2 days. However, it was not until January 30 of that year that Zhangzidao disclosed this situation and was suspected of not disclosing information in time. Wu Hougang and Gou Rong are directly responsible persons in charge.

　　According to the China Securities Regulatory Commission’s Notice of Administrative Punishment and Market Prohibition of China Securities Regulatory Commission issued to Zhangzidao, Wu Hougang and Gou Rong were fined 300,000 yuan, and the CSRC took lifelong market ban measures against Wu Hougang and five-year ban measures against Gou Rong and others.

　　On July 10th, Zhangzidao closed at 3.42 yuan per share, down 2.29%.

　 　 Co-planned by Beijing Zhuan Culture Development Co., Ltd. and Stellar (Beijing) Film Co., Ltd., and supported by the Cultural Real Estate Committee of China Real Estate Research Association, more than 50 real estate and design organizations and more than 30 mainstream media were invited to participate in the interactive cross-border movie viewing activity of Golden Age, which ended successfully on September 20, 2014.

　 　 On the same day, the organizer invited Mr. Hu Zhigang, Vice President of China Real Estate Research Association, Honorary Vice President of China Real Estate Association, Director of Cultural Real Estate Committee of China Real Estate Research Association and Director of Regulations and Policies Committee; Mr. Wang Jiaqi, Deputy Director and Secretary General of Cultural Real Estate Committee of China Real Estate Research Association; Sociologist, famous tourism expert, Professor Liu Simin, special researcher of Tourism Research Center of China Academy of Social Sciences; Mr. Bin Hao, Chairman of Xingmei Culture; Mr. Qin Hong, Chairman of Stellar International Group Co., Ltd., Producer and Producer of Golden Age; Mr. Nan Li, Vice Chairman of Poly Culture and Head of China Philharmonic Orchestra; Mr. Chen Jianfei, Chairman and Famous Actor of Changjiang Entertainment Media; Ms. Bai Ziding, the representative of Zhonghui Geothermal Group Beijing Branch, was present. The guests not only positively affirmed the film "Golden Age" from their respective perspectives, but also spoke freely and expressed their "Golden Age" in their hearts.
　

Mr. Hu Zhigang, Vice President of China Real Estate Research Association, Honorary Vice President of China Real Estate Association, Director of Cultural Real Estate Committee of China Real Estate Research Association and Director of Regulations and Policies Committee.

Sociologist, famous tourism expert, Professor Liu Simin, special researcher of Tourism Research Center of China Academy of Social Sciences.

Mr. Bin Hao, Chairman of Xingmei Culture

Mr. Qin Hong, Chairman of Stellar International Group Co., Ltd., Producer and Producer of Golden Age

Mr. Nan Li, Vice Chairman of Poly Culture and Head of China Philharmonic Orchestra.

Mr. Chen Jianfei, a famous actor and chairman of Changjiang Entertainment Media.

Ms. Bai Ziding, Representative of Zhonghui Geothermal Group Beijing Branch

　 　 In the film, the protagonist takes Xiao Hong’s maverick life experience as a clue to show a historical culture with China characteristics, and the film’s interpretation of the "golden age" is quite meaningful. When people go through hardships or difficulties, people will always feel dissatisfied or panic. When people look back at that difficult time, they will inevitably feel that maybe it was our "golden age".

　 　 This time, the interaction between the art world and the real estate industry, by watching this China 2014 best Chinese literary film — — A film with cultural connotation and epochal significance, through reviewing the "golden age", makes everyone relive the outlook on life, world view and art of a "golden age". In the scene of the film, Harbin, Qingdao, Hong Kong and other cities where the hero actually lived are taken as real scenes, and under the background of war, home and country, through the cultural interpretation of the charm of the people’s national conditions, it also triggered the audience’s development and development of the city. Combined with the current culture and real estate situation, it has also produced deep thinking and resonance in the cross-border interaction between real estate and art circles — — How to better implant and combine culture with real estate?

　 　 At the same time, this cross-border interactive activity coincides with the social responsibility of the Cultural Real Estate Committee of China Real Estate Research Association, aiming at promoting the development strategy of the national cultural industry and enhancing the soft power of the country, reviving the traditional culture of the Chinese nation, absorbing the advanced culture of the world, building a real estate core value system with culture as its spiritual connotation, and based on transformation and upgrading, forming a new industrial model of cross-border combination, symbiosis and integration of cultural industry and real estate industry, while enhancing humanistic value and commercial value and entering normal operation. Through the definition of cultural real estate, and how to implant China’s characteristic culture and classic culture into a healthy real estate development mechanism, this activity also attracted people’s attention to the topic of how to rebuild a "golden age" in which real estate, design and even cultural circles joined hands across borders while digging deep into cultural connotations.

　　Xinhua News Agency, Beijing, June 21st　

　　Notice of the Ministry of Public Security and the Ministry of Justice of the Ministry of National Security of the Supreme People’s Procuratorate City, the Supreme People’s Court issued the Opinions on Punishing Taiwan independence diehards for their crimes of secession and incitement to secession.

　　Higher people’s courts, people’s procuratorates, public security departments (bureaus), national security departments (bureaus), judicial departments (bureaus) of all provinces, autonomous regions and municipalities directly under the Central Government, military courts and military procuratorates of the People’s Liberation Army, Production and Construction Corps Branch of the Higher People’s Court of Xinjiang Uygur Autonomous Region, People’s Procuratorate of Xinjiang Production and Construction Corps, Public Security Bureau, State Security Bureau and Judicial Bureau:

　　In order to punish Taiwan independence diehards for crimes of secession and incitement to secession according to law, and earnestly safeguard national sovereignty, unity and territorial integrity, the Supreme People’s Court, the Supreme People’s Procuratorate, the Ministry of Public Security, the Ministry of National Security and the Ministry of Justice jointly formulated the Law on Punishing Taiwan independence diehards for secession according to law, according to the provisions of the Anti-secession Law, the Criminal Law of People’s Republic of China (PRC), the Criminal Procedure Law of People’s Republic of China (PRC) and other relevant judicial interpretations.

　　The Supreme People’s Procuratorate, the Supreme People’s Court

　　Ministry of Public Security, Ministry of National Security and Ministry of Justice

　　May 26, 2024

　　Opinions on punishing the "Taiwan independence" diehards for crimes of secession and incitement to secession according to law.

　　In order to punish Taiwan independence diehards for crimes of secession and incitement to secession according to law, and earnestly safeguard national sovereignty, unity and territorial integrity, this opinion is formulated in accordance with the Anti-Secession Law, the Criminal Law of People’s Republic of China (PRC), the Criminal Procedure Law of People’s Republic of China (PRC) and other relevant judicial interpretations, combined with the actual work.

　　I. General requirements

　　1. There is only one China in the world, and Taiwan Province is an inalienable part of the territory of China. A handful of "Taiwan independence" die-hards wantonly carried out "Taiwan independence" separatist activities, which seriously endangered peace and stability in the Taiwan Province Strait and seriously harmed the common interests of compatriots on both sides of the strait and the fundamental interests of the Chinese nation. The people’s courts, people’s procuratorates, public security organs, state security organs and judicial administrative organs should give full play to their functions, severely punish the "Taiwan independence" diehards for their crimes of secession and incitement to secession, and resolutely safeguard national sovereignty, unity and territorial integrity.

　　Second, accurately identify the crime

　　2. Whoever organizes, plans or carries out one of the following acts for the purpose of splitting Taiwan Province from China shall be convicted and punished for the crime of splitting the country in accordance with the provisions of the first paragraph of Article 103 of the Criminal Law:

　　（1）发起、建立“台独”分裂组织，策划、制定“台独”分裂行动纲领、计划、方案，指挥“台独”分裂组织成员或者其他人员实施分裂国家、破坏国家统一活动的；

　　（2）通过制定、修改、解释、废止台湾地区有关规定或者“公民投票”等方式，图谋改变台湾是中国一部分的法律地位的；

　　（3）通过推动台湾加入仅限主权国家参加的国际组织或者对外进行官方往来、军事联系等方式，图谋在国际社会制造“两个中国”、“一中一台”、“台湾独立”的；

　　（4）利用职权在教育、文化、历史、新闻传媒等领域大肆歪曲、篡改台湾是中国一部分的事实，或者打压支持两岸关系和平发展和国家统一的政党、团体、人员的；

　　（5）其他图谋将台湾从中国分裂出去的行为。

　　3.在“台独”分裂犯罪集团中起组织、策划、指挥作用的，应当认定为刑法第一百零三条第一款规定的“首要分子”。

　　4.实施本意见第二条规定的行为，具有下列情形之一的，应当认定为刑法第一百零三条第一款规定的“罪行重大”：

　　（1）直接参与实施“台独”分裂组织主要分裂活动的；

　　（2）实施“台独”分裂活动后果严重、影响恶劣的；

　　(3) Others that have played a significant role in the separatist activities in Taiwan independence.

　　5. The implementation of the acts stipulated in Article 2 of this opinion shall be deemed as "active participation" as stipulated in the first paragraph of Article 103rd of the Criminal Law in any of the following circumstances:

　　(1) Participating in the separatist activities of the "Taiwan independence" separatist organization for many times;

　　(2) playing a key role in the separatist organization of "Taiwan independence";

　　(3) actively assisting the ringleaders in organizing and leading the separatist organizations in Taiwan independence;

　　(4) other active participants.

　　6. Whoever commits the acts specified in Article 2 of this opinion, if the ringleader or the crime is serious, shall be sentenced to life imprisonment or fixed-term imprisonment of not less than 10 years, and if the harm to the country and people is particularly serious and the circumstances are particularly bad, he may be sentenced to death; Those who actively participate shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years; Other participants shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention, public surveillance or deprivation of political rights.

　　7. Whoever commits one of the following acts for the purpose of splitting Taiwan Province from China shall be convicted and punished for inciting secession in accordance with the provisions of the second paragraph of Article 103 of the Criminal Law:

　　(1) Stubbornly advocating the separatist idea of "Taiwan independence" and its separatist action program, plan and scheme;

　　(2) Other acts of inciting the secession of Taiwan Province from China.

　　8. If the acts specified in Article 7 of this opinion are serious, resulting in serious consequences or particularly adverse effects, they shall be deemed as "serious crimes" as stipulated in the second paragraph of Article 103 of the Criminal Law.

　　9. Whoever commits the acts specified in Article 7 of this opinion shall be sentenced to fixed-term imprisonment of not more than five years, criminal detention, public surveillance or deprivation of political rights; Ringleaders or those who commit serious crimes shall be sentenced to fixed-term imprisonment of not less than five years.

　　10. Those who commit the acts specified in Articles 2 and 7 of this opinion may also have their property confiscated.

　　11. Whoever colludes with foreign or overseas institutions, organizations and individuals to commit the acts specified in Articles 2 and 7 of this opinion shall be given a heavier punishment in accordance with the provisions of Article 106 of the Criminal Law.

　　12. If the criminal acts of "Taiwan independence" diehards to split the country or incite secession are continuous or continuous, the time limit for prosecution shall be counted from the date when the criminal acts end. After a public security organ or a state security organ files a case for investigation or a people’s court accepts a case, those who evade investigation or trial are not limited by the time limit for prosecution.

　　Third, the correct application of procedures

　　13. If the criminal suspect who should be arrested is at large, the public security organ and the state security organ may issue a wanted order and take effective measures to pursue and bring him to justice.

　　14. If a criminal suspect or defendant voluntarily confesses his crime truthfully, admits the alleged criminal facts and is willing to accept punishment, he may be treated leniently according to law.

　　15. "Taiwan independence" diehards voluntarily give up their separatist stance of "Taiwan independence", stop carrying out separatist activities of "Taiwan independence", and take measures to mitigate, eliminate the harmful consequences or prevent the harm from expanding. If it conforms to the provisions of the first paragraph of Article 182 of the Criminal Procedure Law, they may dismiss the case, not prosecute or not prosecute one or more of the suspected crimes.

　　16. A criminal suspect or defendant enjoys the right of defense according to law. In addition to exercising the right of defense by himself, he may entrust one or two people as defenders.

　　17. If the criminal case of "Taiwan independence" diehards splitting the country and inciting secession, which requires timely trial, is approved by the Supreme People’s Procuratorate, the criminal suspect and defendant are abroad, and the public security organ or the state security organ transfers the case for prosecution, and the people’s procuratorate thinks that the criminal facts have been ascertained, the evidence is true and sufficient, and criminal responsibility should be investigated according to law, it may bring a public prosecution to the people’s court. After examination, the people’s court shall decide to hold a trial if the indictment contains clear facts of the alleged crime and meets the applicable conditions of the trial by default procedure.

　　The case mentioned in the preceding paragraph shall be tried by a collegial panel of the intermediate people’s court designated by the Supreme People’s Court.

　　18. The people’s court shall serve a copy of the summons and indictment on the defendant after the people’s procuratorate files a criminal case of "Taiwan independence" diehards splitting the country and inciting it to split the country. After the copy of the summons and indictment is served, if the defendant fails to appear in the case as required, the people’s court shall hold a hearing, make a judgment according to law, and deal with the illegal gains and other property involved.

　　19. The people’s court tried by default the criminal case of "Taiwan independence" diehards splitting the country and inciting it. The defendant has the right to entrust one or two defenders or their close relatives to entrust them. Commissioned overseas, the authorization shall be notarized and authenticated in accordance with the relevant provisions.

　　If the defendant and his close relatives have not entrusted a defender, the people’s court shall notify the legal aid institution to appoint a lawyer to defend the defendant. If the defendant and his close relatives refuse the lawyer appointed by the legal aid institution to defend, the people’s court shall find out the reasons. If the reason is justified, it shall be allowed, but the defendant or his close relatives shall entrust another defender within five days; If the defendant and his close relatives have not entrusted a defender separately, the people’s court shall notify the legal aid institution to appoint a lawyer to defend him within three days.

　　20. The people’s court shall serve the judgment on the defendant, his close relatives and defenders when trying the criminal case of "Taiwan independence" diehards splitting the country and inciting secession in absentia. If the defendant or his near relatives refuse to accept the judgment, they have the right to appeal to the people’s court at the next higher level. The defender may appeal with the consent of the defendant or his near relatives.

　　If the people’s procuratorate believes that the judgment of the people’s court is indeed wrong, it shall lodge a protest with the people’s court at the next higher level.

　　IV. Supplementary Provisions

　　21. Other crimes such as the crime of financing criminal activities endangering national security committed by diehards in Taiwan independence can be handled with reference to this opinion.

　　22. This opinion shall come into force as of the date of promulgation.

　　Obviously, there are thousands of Chinese New Year plans, but you still choose to be with your family.

　　East and west, north and south, north and south, east and west. It is the love of relatives, warming the way home. We invited four interviewees to spend the Spring Festival with their relatives to talk about our Spring Festival.　　

　　I went home by train for 28 hours.

　　My tears almost came out when my daughter hugged me.　　

　　43-year-old Fang Yongsheng driving school coach　　

　　I went home on the 16th. Driving school had a holiday on the 20th, so I went home early. There are fewer people practicing driving at the end of the year, so leaving early will not affect the coach’s schedule. Pay less for a few days, go home once a year, and stay at home for a few more days during the New Year. The most important thing in Chinese is family ties, and Chinese New Year is our biggest festival.

　　My home is in Qiqihar, and I came back from Beijing by slow train, which took me 28 hours. I got home the next morning just in time for breakfast. My family prepared hot tofu and pig-killing dishes, which I had been craving for a year and finally ate.　　

　　That afternoon, when my daughter came home from class, she called out to her father as soon as she entered the door and threw herself into my arms. I was both excited and guilty, and my tears were almost coming out. I am not at home at ordinary times, and I have too little company with my children. My daughter is in the sixth grade this year, and she is more sensible. She will video with me every weekend. Some time ago, every video asked me when I would go home, expecting me to come back quickly.

　　I was in a hurry when I got home, and I didn’t prepare her a gift for the New Year. But I will buy her new clothes and delicious food in the next two days. Although the taste of these years is weak, there are indispensable gifts for the New Year, especially for children, who don’t like gifts.

　　I remember when I was 13 years old, my aunt bought me a suit like a military uniform. I liked it very much. I put on new clothes and dreamed of becoming a soldier in the future. When I went to make a snowman and have a snowball fight with my friends, I changed my new clothes for fear of getting dirty. Contrary to expectations, when I signed up as a soldier at the age of 18, I didn’t report it. At that time, the rule was that the only child could not go, which became a regret in my life.

　　There is only one child in my family now, but there is no such rule now. If she wants to be a soldier in the future, I will support her.

　　Parents care about their children.

　　Always more concerned about parents than children.

　　41-year-old Zhou Wei’s full-time mother

　　In fact, my New Year in Zhejiang is also a reunion, and our family of three will spend the New Year with my parents-in-law. However, at this time of year, I can always feel the flavor of the year from my hometown of Yunnan, which is a deep concern.　　

　　My husband is from Zhejiang, and I am from Yunnan. We worked and lived in Kunming for the first six years after we got married, and we often went back to my hometown on holidays. Later, we moved to Zhejiang. When the children were left unattended after school, I resigned and became a full-time mother. Gradually, the focus of life is on children. The Chinese New Year arrangement is the same.

　　This year, my child is in the second year of high school, and the final grade has risen slightly. There are 500 students in the grade, and she ranks 73rd. We are happy, but we are also nervous. We hope she can stabilize and continue to make progress. She ranked 25th in English, but 299th in math. Charging during holidays is necessary, and online classes are arranged every day. Therefore, stay and study honestly during the holidays.

　　The last time I went back to my hometown for the Spring Festival was three years ago. My children were still in junior high school, and we stayed in my hometown for more than ten days. At that time, the flavor of the year was not only the delicious food prepared by family members to evoke childhood memories, but also the enthusiasm of friends and relatives who had not seen each other for many years. That year, it happened to be the 20th anniversary of my graduation from high school, and we held a class reunion.

　　Every Spring Festival when I don’t go back to my hometown, my dad will send me some hometown specialties, as well as ham, bacon and sausage he pickled himself. I can feel their concern, but I can only sigh that I am too busy.

　　Parents care about their children, always more than children care about their parents. I will spend more time with my children in my hometown when they take the college entrance examination next year.

　　When you can’t go home

　　We will take our sons and daughters to the construction site to celebrate the New Year together.

　　53-year-old Chen Meiqin railway worker

　　I was very lucky this year. I went home on my first day in Spring Festival travel rush. In the early morning of the 10th, we took a free high-speed train for migrant workers from Beijing to Chengdu to go home. There is no need to grab tickets, and it is not crowded. We are all very happy along the way.　　

　　My husband and I both work on the construction site of the railway bureau. Most of the time, we are at the same construction site. However, this time we were assigned to two construction sites. I followed the construction team to the construction site in Beijing a month ago, and my husband did the finishing work at another construction site. After that, he can come to me.

　　Over the years, we have followed the project construction and visited many places. Under normal circumstances, I will go home early in the New Year and spend time with the elderly and children at home. My daughter graduated from college this year and started working. My son is still in junior high school. When we are away all the year round, our children naturally become left-behind children. Fortunately, they are all excellent and don’t let us worry.　　

　　When we can’t go home, we will take them all to the construction site. In 2011, we worked in Chengdu Metro. Because the construction site must keep people, and it is relatively close to my home, we took my parents and children to the construction site for the New Year. I remember that year’s New Year’s Eve dinner, the leaders gave us red envelopes, and the family members also had red envelopes of 100 yuan each. Leaders welcome family members to visit relatives at the construction site, and we are also at ease. Spend the New Year with my family, no matter where I am, I am very happy.　　

　　Of course, we also hope to work near home, but the wages of construction sites near home are not high. We provide for two children to go to school, and the burden is not light. I went out to work at the age of 18, and at that time I could do nothing, which was even harder. Do the work on the railway site now, and it is not so tiring to do it when you are familiar with it. I now earn six or seven thousand yuan a month, with five insurances and one gold. I feel quite good. When our son graduates from college, we can have a rest.

　　Although I let my parents down

　　But their love for me is not less.　　

　　36-year-old lin li website editor

　　It’s not the Spring Festival yet, and my family is already busy. My parents came to Beijing from the northeast in advance to accompany me. I am the only child in my family, unmarried and single. We spent the Spring Festival for more than 30 years together.　　

　　My parents couldn’t stay idle when they came to Beijing. When I went to work, they went to Jingshan Park to give me a blind date. When I got off work, they were waiting for me at the gate of the community. I know that I don’t have an advantage in the blind date market. On this day, they experienced disappointment again. My parents are 63 years old. They want me to have my own family and children. I want to satisfy all their wishes, but I have no choice in this matter.

　　Families of the same age, at this time may be the most noisy children. In my family, my mother can only continue to treat me as a child. She is full of fried dough twists, fried dried fruits and jiaozi stuffed with pork and green onions. These are my favorite foods when I was a child. I will hug my mother, rub her face and tell her that it is delicious, just like when I was a child!

　　These two days, my fourth aunt came to Beijing to see a doctor. She decided not to go back to the northeast for the New Year, so she rented a 120-square-meter house near the hospital and invited her aunt and her family to come to Beijing for the New Year. The New Year’s Bureau of the three families was thus organized.

　　Unlike before, Chinese New Year is always busy preparing new year’s goods and making grand dinners. Food doesn’t seem to be very important now, but they still like to get together at this time and talk about their children.

　　The old sisters are always full of energy together. They also bought tickets and will go to Hainan for reunion on the fourth day of the Lunar New Year. My uncle’s family spent the Spring Festival in Hainan, where they bought a house. However, I think it may be necessary to persuade them to refund their tickets in view of the current epidemic situation.

　　(Fang Yongsheng, Zhou Wei, Chen Meiqin and Li Lin are all pseudonyms. )

[Text/Observer Network Ruan Jiaqi]

Taiyuan, Shanxi Province began to try out a face recognition system for running a red light in May last year, and exposed high-definition photos of illegal pedestrians and related personal coding information on the intersection display screen as a warning.

Among them, high-definition avatar photos including minors will also be directly publicized without coding, causing heated discussion in society. The traffic police department of Taiyuan said on May 27 that there is no age difference in the face of illegal treatment, and they are treated equally.

In order to "strictly guard against" uncivilized and illegal activities such as running red lights, traffic police everywhere are really fighting.

On May 25th, at the traffic lights at the intersection of West Street and Qianfeng South in Taiyuan, Shanxi, uncivilized pedestrians who ran red lights were set up.

All the captured photos were not mosaiced to cover the faces, including several minors, and the illegal photos were directly displayed on the screen together with the ID card photos.

In this regard, it has been suggested that it may be inappropriate to publish the photos of minors directly without processing, and sensitive and vulnerable children may be hurt.

However, according to a report on the 27th Beijing time, the traffic police department of Taiyuan said that there is no age difference before the illegal treatment, and they are treated equally. Whether adults or minors, as long as they run a red light illegally, they will be captured and exposed for about a week.

The Notice on Issues Needing Attention in Investigating Traffic Violations of Non-motorized Pedestrians by Using Face Recognition Technology, issued by the Traffic Management Bureau of the Ministry of Public Security earlier, clearly states that the names of the parties can be disclosed, but personal information such as their ID numbers and home addresses and other information that can identify them can not be disclosed, so as to avoid illegal infringement.

This time, the face recognition system for running a red light in Taiyuan only announced the captured picture of the red light, but did not disclose other information.

The question of "whether the photos captured by minors running red lights should be coded and protected before being made public" has aroused heated discussion among many netizens today.

@ China Police Online and @ Sina Technology also voted online, among which netizens who support "no coding" account for the vast majority.

They agree that Taiyuan traffic police have the same strict requirements for minors, and say that it is because they are children that they need to be guided to form the habit of obeying traffic rules. "When a car accident happens, adults and minors will not be distinguished."

recent days

Chongqing urban planning bureau and Chongqing Geographic Information Centers were launched.

Traditional Techniques of Chongqing Intangible Cultural Heritage Map

Introduced 173 Chongqing municipal and above projects.

Traditional Skill Projects in Intangible Cultural Heritage

Traditional Techniques of Chongqing Intangible Cultural Heritage Map (I)

Traditional Techniques of Chongqing Intangible Cultural Heritage Map (Part Two)

among

Liang Ping has seven intangible cultural heritages.

Be on the list

Want to know which items are on the list?

Let’s take a look!

They are …

Liangping bamboo curtain

Traditional production skills of Liangpingzhang duck

Liangping earthenware skill

Manufacturing technology of blue printed cloth

Indigenous papermaking technology

Copper music forging skill

Traditional production skills of Yuanyi dried bean curd

Liangping bamboo curtain

Originated in the Song Dynasty, it has a history of more than 1000 years, and was listed in the second batch of national intangible cultural heritage protection list in 2008. The bamboo curtain in Liangping is mainly made of Cizhu, which is rich in Liangping. It is made by hand through more than 30 main processes, such as planing and removing knots, breaking bamboo strips, dicing and opening bamboo strips, splitting and even silk, weaving silk into a curtain, trimming and assembling shafts, and inscribing and painting.

Liang Pinglan’s calico technique and Liang Pingtu’s papermaking technique were listed in Chongqing intangible cultural heritage protection list in 2009. The cloth made by hand through the blue calico production technology is bright in color and does not fade after long washing. The indigenous papermaking technology in Liangping takes the white bamboo which is rich in Liangping as the raw material, and through more than 70 processes, it is made into binary paper and yellow surface paper with uniform thickness, softness, toughness and flammability.

The Technological Process of Liangping Blue Printed Fabric-Rinsing

Liang Ping’s indigenous papermaking process-squeezing paper

Liangping Zhang Duck has become a hometown flavor that generations of Liangping people will never forget with its unique ancestral formula and exquisite craftsmanship. Liang Ping’s earthenware technique follows the ancient and primitive production method to make durable daily-use pottery. They were listed as the intangible cultural heritage protection list in Chongqing in 2011.

Workers are marinating Liangpingzhang duck.

Liangping clay pottery

Liang Ping’s copper music forging technique has forged bronze musical instruments such as gongs, cymbals, cymbals and drums with pure tone, loud sound quality and durability. Yuanyi dried bean curd is made of high-quality soybeans, which are refined by grinding, filtering, boiling, squeezing, marinating and baking. It has Huang Liang color and pure taste. In 2014, they were listed as the intangible cultural heritage of Chongqing.

The gong forging craftsman hangs the finished gong on the wall.

Production Procedure of Yuanyi Dried Beancurd-Pulping

Traditional skills are handed down by the people, and each skill is branded with the imprint of the region and the nation, and embodies the cultural history and folk wisdom of the Chinese nation. Since ancient times, the people of Liangping have created countless traditional skills with their diligence and wisdom, which have taken root among the people and become valuable material and spiritual wealth and foundation of the people of Liangping until today.

The upstream article only represents the author’s own point of view, not the upstream position, and the author is responsible for it. If you have any questions about the content and copyright of the article, please contact the upstream news.
Contact email: syh@cqcb.com.

　　In just over a year, Cao Huan, a 24-year-old Miao youth in Guizhou, completed a counterattack: from a Guangzhou shopping mall security guard with a monthly salary of 3,100 yuan to a rural short video online celebrity with an annual income of 500,000 yuan. At present, Cao Huan’s self-media platform has 570,000 fans, and the video has been read more than 7 million times. In October this year, as a representative of "successful entrepreneurship" in the short video industry, he was invited to give a speech in Beijing, which was his first time to fly and his first time to Beijing.

　　Cao Huan bluntly filmed the video to make a living and earn more money. Cao Huan was born in an ordinary Miao family in Guizhou, and went out to work after graduating from junior high school. When he went home to shoot a rural video, his parents, relatives and fellow villagers strongly opposed it and thought it was doing nothing. After seeing the money, everyone gradually changed their views. On October 27th, Cao Huan told The Paper that short videos in rural areas are following the trend seriously, and he is carrying out the "Thousands of Families" shooting plan, that is, shooting 1,000 villages and 10,000 families in China in five years.

　　Rural online celebrity

　　Last year, Cao Huan earned 500,000 yuan a year by making short videos in rural areas. Before becoming a "online celebrity", he worked as a mall security guard in Guangzhou, earning 3,100 yuan a month.

　　Cao Huan, 24, was born in Zhanghan Village, Nanshao Township, Jianhe County, Qiandongnan Prefecture, Guizhou Province. Like most young people in the village, Cao Huan went out to work after graduating from junior high school at the age of 15. In Guangzhou, he worked as a vegetable porter, an apprentice in a furniture factory, a worker in an electronics factory, etc., but his physical strength could not keep up and he was often injured. Cao Huan recalled that at that time, working for more than ten hours a day, the salary was only one or two thousand yuan.

　　In 2015, Cao Huan worked as a security guard in a square in Baiyun District, Guangzhou. He found that the security guard’s work was relatively easy, "I have time to play with my mobile phone".

　　In his spare time, Cao Huan and his colleagues took some funny videos. Zeng Chunqi is a friend of Cao Huan, and later turned to be a self-media person. He has the title of "Zeng Ge" in the field of short video. Zeng Chunqi told The Paper that after seeing Cao Huan’s video in his circle of friends, he encouraged him to quit his job and concentrate on making short videos.

　　"The time is ripe, since the media era has arrived." In Zeng Chunqi’s impression, Cao Huan Sunshine was a little silly and sometimes funny, so he suggested that he start from the funny field.

　　However, Cao Huan hesitated. Can he make money by doing this? Colleagues are also pessimistic. Yang Pengju used to be a security colleague of Cao Huan, and now he is still working as a mall security guard. He said that when Cao Huan mentioned making videos, everyone thought it was fun. "If we say that we can make money, we all think it is a rumor."

　　In April 2016, Cao Huan resigned with the idea of challenging himself. Cao Huan bluntly said, "Brother Zeng said that he could earn millions from doing a good job in the media. I believed that money was very attractive to me."

　　Cao Huan and Zeng Chunqi learned self-media knowledge, taught themselves shooting and editing techniques, and then took an old iPhone 5 phone to shoot funny short videos and posted them to their own self-media platform. In the first month, he earned 1729 yuan. Cao Huan was a little happy and a little sad. "More than 1000 yuan can’t support himself."

　　Cao Huan said that the initial shooting was vulgar and meaningless, and it was far from "earning millions". Cao Huan thought about how to transform, so he chose to go back to his hometown to shoot short videos in the countryside.

　　In June 2016, Cao Huan returned to his hometown, a Miao village, and his family criticized him for going home to shoot a video. Cao Huan’s father, Cao Feng, recalled to The Paper, "I didn’t know that making videos could make money, just watching him play mobile phones at home every day. My relatives and friends outside say that my son is idle and I have no face. "

　　Relatives and villagers don’t understand either. Cao Huan’s cousin Yang Zhengli said that the first time I heard it, I felt a little unreliable. "I think he is just fooling around and running out to play all day, and other people in the village have quite misunderstood him."

　　Cao Huan soon discovered that there were obvious advantages in going home to shoot videos, and the production cost was almost zero. He asked his younger brother to help him shoot, or invited passers-by to appear in the camera, saving labor costs; In rural areas, there is no need to prepare props and scenery, and the Miao customs are the background.

　　Rural people, city dwellers who yearn for rural life, and migrant workers who miss their hometown, Cao Huan knows where his audience is, and the first rural video he shot is on fire, with 2.8 million plays and more than 10,000 messages.

　　"The video makes people who work hard outside feel the taste of home. What I do is valuable." Cao Huan’s hottest video is about Miao girls wearing skirts for an hour and then dancing for young guys. This video has been played 7 million times and forwarded 30,000 times. A netizen rewarded 4000 yuan and left a message saying, "I miss my mother."

　　"thousands of households"

　　Cao Huan’s video was on fire, and short videos in rural areas began to blow out. Zeng Chunqi said that there are many followers, and even Cao Huan’s fans have become followers.

　　The threshold is low, the homogenization is serious, and the fans are becoming more and more critical. Cao Huan’s rural short video has entered the content bottleneck period. Cao Huan said that when he shoots a place every day, he also has the exhaustion of inspiration. "It’s like suffering from depression and thinking about what to shoot the next day every day."

　　Zeng Chunqi invited Cao Huan to shoot in Hunan and shoot something different in another place. Cao Huan was greatly inspired by this shooting experience, so he came up with the "Thousands of Families" shooting plan: shooting 1,000 villages and 10,000 families in China in five years.

　　For this plan, Cao Huan is very proud, claiming to be "perfect", which is difficult for other followers to imitate. "As for the numbers (referring to shooting 1000 villages and 10000 families), it is a kind of pressure on yourself."

　　Cao Huan said that fans gave him a lot of help, and the filming plan of "Thousands of Villages and Families" was launched with the cooperation of fans: fans provided clues and even invited them to shoot at home. Fans have also appeared in Cao Huan’s video.

　　But sometimes, fans will "stand up". We communicated well in advance. Cao Huan took the train for a day or two and will arrive soon, but the fans can’t contact him, or use some reasons to prevaricate. Cao Huan’s father was worried about insecurity because he was going to shoot in other places, and opposed his "best laid plans". Cao Bee explicitly opposed his son’s going out to shoot. "What happens when you go out? Adults are not around, and I don’t know how to get it. It’s not good to spend money outside and earn some money at home? "

　　Cao Huan believes that he is still young and can still try. In addition to the "Thousands of Villages and Households" shooting plan, he is considering the transformation. "Just relying on traffic to survive, even a few photographers and screenwriters can’t live. Still have to make money first, slowly expand the team, and then do some e-commerce or advertising. "

　　While innovating the shooting content, Cao Huan is also updating his shooting equipment, and has bought cameras, SLR, drones and underwater cameras. He wants to shoot the kind of beautiful shots in the movie.

　　Since April 2016, Cao Huan has updated more than 400 short videos on his self-media platform, each lasting 3-5 minutes. In March of this year, the filming plan of "Thousands of Villages and Families" was launched, and Cao Huan went to Hunan, Jiangxi, Guangxi, Yunnan, Sichuan, Guangdong and other provinces. This winter, he is going to shoot in the northeast.

　　Last August, my younger brothers Zheng Yang and Cao Huan started making videos. Zheng Yang and Xiang The Paper said that they spent a lot of time in front of the computer every day, and sometimes he went to work in the mountains, feeling very tired.

　　"Last year, I only slept for six or seven hours every day, and I was working at other times." Cao Huan’s work is also not easy. He thought about the theme the day before. After getting up in the morning, he took the equipment to shoot. A video may take five or six hours. It takes three or four hours to edit it in the afternoon and upload it to the Internet at night.

　　At present, Cao Huan’s self-media has 570,000 fans, and the video has been read more than 7 million times. Cao Huan revealed that he can earn 30,000-40,000 yuan a month, and his annual income exceeded 500,000 yuan last year. The income comes from traffic sharing, advertising fees and fan rewards, of which traffic sharing accounts for 50% to 60%.

　　As a representative of "entrepreneurial success" from the media, Cao Huan was invited to give a speech in Beijing. In the video updated on October 21, Cao Huan said with a smile, "This plane is so big, several times larger than the bus in the village."

　　This is the first time for Cao Huan to fly, and it is also the first time for him to go to Beijing.

　　In order to make a living

　　Regarding Cao Huan’s rural short video, Zeng Chunqi commented that in terms of quality, the shooting and editing techniques and the excavation of highlights need to be strengthened. Zeng Chunqi said that to some extent, Cao Huan promoted the development of rural short videos, and he hoped that Cao Huan would stick to it.

　　Cao Huan, with a low education level, said that he didn’t think too much. At present, he just wants to make a good video and retain fans. He will carefully read fans’ private letters and messages, and reply to them. He will even send hometown specialties to loyal fans and allow individual fans to be guests at home.

　　Cao Huan doesn’t know how long he can persist, saying that there are two main motivations for persistence. "The first is the pressure from fans, and the second is that he has already left this line and wants to survive in society." Cao Huan said that he made short videos to make a living and earn more money.

　　Cao Huan made money by making videos, which also changed people’s views on him. Cousin Yang Zhengli said that Cao Huan has brought changes to the family. "The economic conditions are better than before." Cao Feng, the father who initially opposed it, also said, "I support him now. He made money in the countryside, so I won’t force him. Let him do it well by himself. Don’t squander the money and save it."

　　The villagers who thought that Cao Huan was "idle" have gradually changed their views. Jiang Ming, a youth from the same village, told The Paper that some tourists would come to visit the village now, and even the village head supported Cao Huan, letting him spread the customs of the Miao village through video.

　　After becoming a video online celebrity, Cao Huan saved a sum of money. He wanted to buy a house in the city and take his parents to live there, but his parents refused. The conditions at home have improved, and Cao Huan wants to bring his relatives and friends to get rich. Cousin Yang Zhengli said that she also went home now, and Cao Huan was teaching her how to shoot videos. Encouraged by "making a short video for 500,000 yuan a year", Yang Pengju, a security colleague of Cao Huanyuan in Guangzhou, is also eager to try. Together with several security colleagues, he opened a self-media and used his spare time to make funny videos.

　　In Zeng Chunqi’s eyes, Cao Huan missed the life in the countryside. What he ate and played as a child made him miss it. This emotion made him return to the countryside to shoot videos. Cao Huan said that if his career grows bigger, he may find an office space in the city for the convenience of work, but he will still choose to live in the countryside, which makes him feel natural and comfortable.