New regulations for infant formula milk powder are introduced.

　　Beijing Electric (Reporter Kong Dechen) The State Administration of Market Supervision recently deliberated and passed the Measures for the Administration of Formula Registration of Infant Formula Milk Powder (hereinafter referred to as the Measures), further refining the label and instructions of infant formula milk powder, and helping the industry to develop with high quality.

　　The quality and safety of infant formula milk powder is related to the health and life safety of infants. Zhou Shiping, director of the Special Food Department of the State Administration of Market Supervision, said that in recent years, the annual sampling pass rate of infant formula milk powder has exceeded 99%, the product quality has been significantly improved, and the milk powder industry has developed in a standardized manner; The market share of domestic brands is increasing year by year. In 2020, the sales of domestic brands of infant formula will account for about 60%, and consumer confidence will be significantly boosted. However, how to further tighten formula registration, optimize approval process, promote formula research and development, and encourage enterprise innovation needs to be clarified from the legislative level.

　　The "Measures" made detailed provisions on the application and registration procedures, labels and instructions, supervision and management, legal responsibilities and other aspects of enterprises planning to produce, sell and import infant formula milk powder in China. The main contents include:

　　First, strict formula registration and detailed verification requirements. Clarify the situation and requirements of on-site verification, and emphasize that on-site verification needs to take samples of dynamic production for inspection; It is explicitly prohibited to repackage in disguised form and 8 cases of non-registration, such as the application materials are fraudulent and untrue, the scientific and safety basis of the product formula is insufficient, and the applicant does not have the research and development ability, production ability or inspection ability suitable for the product formula applied for registration.

　　The second is to further standardize label identification and safeguard consumer rights. If it is clear that there are words of animal origin in the product name, the milk protein sources such as raw milk, milk powder and whey powder should all come from this species; Where raw milk, raw milk powder and other raw materials are claimed, the country of origin or specific source shall be truthfully indicated. At the same time, further refine the contents prohibited in the label, such as the functions of disease prevention and treatment; Do not express or imply that it has health care functions such as enhancing immunity and regulating intestinal flora; Fuzzy information such as imported milk source, foreign pasture, ecological pasture, imported raw materials, original ecological milk source and pollution-free milk source shall not be used; Do not use "human emulsification", "breast milk" or similar terms.

　　Li Liangqiu, executive vice president of China Nutrition and Health Food Association, said: "The new Measures are oriented to the healthy development of the industry and provide a solid guarantee for the healthy, benign and orderly development of the infant formula milk powder industry. At present, the infant formula milk powder market is safe and stable. According to estimates, the total retail sales of infant formula milk powder categories in 2022 will be about 140 billion yuan. "