Equation Leopard Titanium 3 is about to go on the market, pure electric high value, and the square box will explode again？

China’s auto market is so rampant that no corner can be immune to it. Recently, with the intensive exposure of Equation Leopard, the pattern of hard-core off-road market has also begun to brew new changes. Although the so-called hard-core off-road has been replaced by a formalized square box, as a personalized and fashionable market segment, it is still a growth point that can’t be ignored on the road of new energy for automobiles in China. Although the cake is not very big, it is still indispensable.

Hard-core cross-country domestic brands are divided into three parts.

In the current so-called hard-core off-road market, the Great Wall is still a monopoly, after all, it has the advantages of off-road family and first Mover. When the Haval series gradually declined, the tank series kept the leading position in the market segment for the Great Wall, and then the big dog series transplanted with the concept of "square box" also brought a turning point for the Haval brand. It can be said that the hard-core off-road and square box have saved the face of Great Wall Motor.

According to the latest monthly sales data, tank series vehicles occupy the mainstream share of the hard-core off-road market, of which the sales volume in November was 5,397, the monthly sales volume in November was 5,216, and the monthly sales volume in November was 4,790. The monthly sales volume of the three models was basically the same, and the price range spanned 19.98-345 thousand yuan. At the same time, the sales volume of the main box concept in November was 15,376, and the sales volume of the Haval Raptors in November was 11,012. The price of the former is 98,900-124,900 yuan, and the price of the latter is 157,800-188,800 yuan.

The Great Wall has gained a lot in the hard-core off-road market, and it will inevitably attract chasing and intercepting. The biggest fanfare is BYD. At present, BYD’s main hard-core off-road concept is to look up to the brand and Equation Leopard brand, among which Equation Leopard brand has begun to take shape in terms of sales volume. In November, the sales volume of Equation Leopard reached 6,058, and the monthly sales volume of Equation Leopard just listed reached 2,463. The price range of Leopard 5 was 239,800-302,800 yuan. Compared with the tank 300 with the same price, its market performance has been very eye-catching.

In this market segment, there is also a real old gun-Beijing Automobile. As the originator of China’s hard-core cross-country, Beijing Automobile currently owns four mass-produced models, including BJ30, BJ40, BJ60 and BJ80, among which the newly launched model has won market recognition with outstanding cost performance. In November, the sales volume of BJ30 was 6,756 and that of BJ40 was 3,993.

In terms of product layout and vehicle sales, Great Wall, BYD and BAIC have initially formed a three-point world situation in the current hard-core square box market, but this situation is unstable and more variables may appear in 2025.

Value-oriented electrification promotes market change

With the transformation of new energy sources in China, even the hard-core off-road market, which is extremely personalized, has undergone drastic changes. The so-called hard-core is formalized, and light off-road, square box and new energy have become the main selling points. Therefore, the threshold for entering this market segment is getting lower and lower, which means that more brands and products will enter this market segment.

In addition to emphasizing the square box identification of appearance, new energy and intelligence have become the mainstream development direction. In addition to the tank 300, the tank series are all equipped with the Hi4-T off-road super hybrid system, and the Equation Leopard series models are all equipped with the DMO super hybrid off-road platform. Even for Beijing Auto, the BJ series has been launched with the magic nuclear power drive version.

Hard-core cross-country used to be an area for high-end players, so the price was on the high side. With the addition of China brand, the price of hard-core cross-country vehicles has gradually declined, and the price and sales volume are obviously inversely proportional. At present, the price of high-end hard-core off-road vehicles is about 300,000 yuan, while the price is about 100,000 yuan. The square box that only sells the appearance is especially popular with consumers. For example, the starting price of Haval Dog is 98,900 yuan, and the monthly sales volume exceeds 15,000.

Therefore, under the big pattern of new energy reform, more products will enter the low-end hard-core off-road market, and the main selling points are still the personalized square box appearance and the new energy and intelligence of China brand. Chery’s iCAR brand is obviously aimed at carving up this cake. The starting price of pure electric drive is 109,800 yuan, and the sales volume in November is 4,719 vehicles, so the starting price is 99,800 yuan, and the price threshold is further lowered. Although Chery has not yet become a climate in this market segment, it is still ambitious in terms of its product strategy.

Of course, BYD is still the biggest threat to Great Wall’s leading position. Equation Leopard brand has frequently exposed Equation Leopard Titanium 3 in the near future, and this model may bring great variables to the market segment in 2025. Judging from the information known at present, Titanium 3 is a compact pure electric SUV, which continues the tough appearance of Equus. Pure electric drive brings excellent power performance, while L2 intelligent assisted driving and exclusive drone platform have become the outstanding selling points of Titanium 3 in its class. It is reported that titanium 3 is expected to be listed before June 2025, and the estimated price is 150,000-200,000 yuan.

Write it at the end

If time goes back ten or even five years, when it comes to hard-core off-road, Mercedes-Benz G, Land Rover, and will inevitably be mentioned. However, at present, this position has been gradually replaced by tanks and Equation Leopard. Although the popularity and popularity have made hard-core off-road tend to be formalized, this does not prevent more consumers and brands from enjoying it. After all, in the current automobile market, sales volume is more important than tonality.