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On the spring equinox last weekend, a movie called "Love Myth" was launched, which attracted attention from both inside and outside the industry.
After the announcement of the news of the film’s launch, there was a heated discussion, which not only rushed to the hot search list in Weibo on that day, but also netizens said that "the idea was great", "the lineup was super fond of" and "the film was so fresh" … So, what kind of movie is Love Myth?
At first glance, this film is quite interesting-Xú Zhēng is the producer and starring, Ma Yili, wuyue, Ni Hongjie and Zhou Yemang are the leading actors, and the cutting-edge female directors Shao Yihui is the director, presenting the hidden emotional corner of urban life from a unique female perspective. On second thought, the film can assemble such a group of powerful actors and boldly explore the most beautiful but cruel feelings between people. It seems that Love Myth has good strength and great ambition.
And the so-called love myth, how to tell the "myth" and become a "myth"?
A good script decides half the battle.
As the first conceptual exposure of the image of the film, the boot poster depicts the bustling city of Shanghai with rich oil painting texture. The Gatsby-style buildings such as Wukang Building and Guotai Cinema have become the highlights in the skyline, and the "protagonist" looks up at the sky with his back to the audience in the picture, conveying infinite reverie.
Looking back at the growth path of "Love Myth", she made a stunning appearance in the venture capital plan of the FIRST Youth Film Festival, and later got the help of many "Shanghai School" powerful actors. She seems to be a lucky guy, but her luck stems from her own content strength.
As the film producer and starring Xú Zhēng said, "The story and the screenwriter are always the most important! "Love Myth" is not a traditional, simple and so-called typed story. It has a charm, a taste and a certain sense of film, so I am attracted by this story. "
What Xu Zheng said also revealed the strength advantage of Love Myth, that is, the excellent script. In fact, last year, "Love Myth" appeared in the FIRST Youth Film Exhibition, and won the "Legend Award for Capturing Shadows" in the venture capital film project, and won the "7 Hope Project" 7 Special Attention Award for Impression. In the promotion language, it is also said that it "writes the market features of modern cities clearly and vividly, and makes the protagonists lively. Behind the deep affection is the emotional concept of equality and tolerance. " Thus, The Myth of Love is not only a cutting-edge work by a cutting-edge director, but also a work that analyzes the emotional relationship of the city from a unique perspective. It has both thoughts and temperature, which has touched many people and gathered powerful schools such as Xú Zhēng, Ma Yili, wuyue, Ni Hongjie and Zhou Yemang.
In a mature and healthy market environment, it is an indisputable fact that content is king, and excellent content is also the core competitiveness in the market tide. Therefore, having an excellent script, that is, an excellent content foundation, is both an upward direction and a competitive advantage. Combined with Love Myth, it was born out of the venture capital plan of FIRST Youth Film Festival, and it is also one of the works with the fastest incubation speed, the highest card configuration and the most commercialized type elements, and it has been recognized and endorsed by many big coffee companies in the industry, all of which reflect the distinct content advantages of the film. Therefore, the industry’s confidence and expectation for this work have been enhanced again.
The strength lineup holds up the fabulous sky.
When The Myth of Love started, the most talked about is the cast configuration-starring Xú Zhēng, Ma Yili, wuyue, Ni Hongjie, Zhou Yemang, and special performances such as Justin and Wang Yinglu. This group of people together is really beautiful.
Needless to say, Xú Zhēng, the film’s producer and starring role, is well-known in the industry. In recent years, Xú Zhēng has also helped many young directors as a producer, such as the 2018 annual explosion, Dying to Survive’s cooperation with Muye Wen, the dark horse’s work in the same year, Living Together in Time and Space with Su Lun, Pengyuan Ren’s "Behind the scenes" in May 1st, and Yang Zi’s "Favor", the champion of the 2019 New Year’s Eve. As can be seen, Xú Zhēng cooperated with different young directors as a producer, and jointly launched a variety of works with rich content, and generally achieved both box office and word of mouth success. Behind this "Love Myth" is also the first cooperation between Xú Zhēng as a producer and post-90s female directors.
Speaking of film director Shao Yihui, she is also a talented woman with a lot of stories. She graduated from the Literature Department of Beijing Film Academy and wrote a good article. She not only published a collection of short stories, "If only human beings didn’t have love", but also was an active self-media talent. It can be seen from his writing that Shao Yihui has a unique observation angle and penetrating thinking attitude towards the world, and his writing style is unique and touching. For example, a reader commented that "there is a sly light between the lines, as if there is a clever and lovely little beast blinking behind the words" and "it is not just love, not just men and women, but also those feelings that we can’t say in our hearts".
From written expression to audio-visual language presentation, Love Myth is Shao Yihui’s debut as a film director, and it is also an extension of his talent and creative advantages. This film also tells the world through the emotional relationship between men and women in the bustling city, and in what way, what kind of emotional story Shao Yihui will show this time, and which soul touches the audience’s heart, these are undoubtedly the higher expectations carried by Love Myth.
In addition, there are many "Shanghai style" actors such as Ma Yili, wuyue, Ni Hongjie and Zhou Yemang in the film’s starring lineup. Among them, Ma Yili, wuyue and Ni Hongjie play three women with different personalities in the film, and each woman represents a side of the contemporary women’s group, which comprehensively expresses the real story that is being staged in the real world. As Ma Yili, the leading actor, said, "What impressed me is that several protagonists have their own problems and practical difficulties in life. But even so, they are still very positive and a feeling of vitality. "
It is worth mentioning that the story background of Love Myth is set in Shanghai, and the director also intends to combine this glamorous modern metropolis with the hidden emotional inner world of human beings to form a contrast. The starring wuyue also said: "The script is very humorous. What is very precious to me is that it is a play about Shanghainese, and it feels like a group of people around me." Moreover, several leading actors are all Shanghainese or have rich life experience in Shanghai, expressing the flavor of local life. At the same time, the combination of this group of characters and Shanghai style paintings is undoubtedly more interesting and expected.
Besides gathering "veterans", Love Myth also attracted two new generation actors, Justin and Wang Yinglu. This performance in Love Myth is also the big-screen debut of popular singer Justin, while Wang Yinglu has performed well in The Great Girl and The Man with the Wig before, and their participation has also injected fresh and youthful vitality into the film.
Women’s perspective opens up the unique direction of content creation
As an emotional work, Love Myth tells a kind of universal emotion-love. However, considering the background of film creation and the main creative team, it seems to be a more novel and unique creative direction in emotional movies, that is, analyzing the love world from the perspective of women, which not only shows the joys and sorrows of women in real life, but also causes the audience to re-recognize this group and examine and reflect on the group itself.
The group of characters in the urban life described in the film also reflects the life in real life, just as Ni Hongjie, the main actor, lamented: "I can see their past youth and the life they yearn for from the eyes of the vivid characters in the script." It can be seen that Love Myth has completed the concise expression of the real world by shaping plump female characters, and it is also expected to create more wonderful female images on the screen. At the same time, the addition of the new generation of actors like Justin and Wang Yinglu also reflects the diversity of the film’s content and emotion, and it is particularly curious what color these two young figures will add to Love Myth.
